Mack Trucks Wraps Up RoadLife Series with 'Making Of' Episode
GREENSBORO, N.C., Jan. 8, 2019 /PRNewswire/ -- Mack Trucks today released "RoadLife Reunion," the ninth and final episode of its RoadLife series on roadlife.tv and Amazon Prime Video. "RoadLife Reunion" provides a behind-the-scenes look at the making of the series, including additional footage from each episode, further acknowledging the extraordinary efforts of the hard working men and women of the trucking industry.
"Not many brands could genuinely develop a series like this, with well-known celebrity partners presented on equal footing with customers and drivers," said John Walsh, vice president of marketing, Mack Trucks. "Mack's unique combination of rich history, remarkable customers and talented storytellers brought us this incredible series."
"RoadLife Reunion" also features interviews with the Mack marketing team members behind the series as they share how each episode came to life from storyboarding through final production. All told, the team traveled 32,325 miles over 136 days in capturing footage for the series.
The journey began in New York City, the birthplace of Mack Trucks, and continued through 31 additional cities, culminating in a reunion at Pocono Raceway in Pennsylvania, where those featured in the series shared their distinct experiences.
"A lot of companies talk about family, but for Mack, it's always been real," said Walsh. "If you do business with Mack, if you're employed by Mack, if you're a Mack dealer, you become part of the Mack family. And everyone who took part in RoadLife is now part of that family too."
"RoadLife Reunion," as well as the other eight episodes in the RoadLife series, is available on roadlife.tv and Amazon Prime Video. In addition, viewers can access RoadLife bonus content on Mack Trucks' social channels: Facebook, Twitter, Instagram, LinkedIn and YouTube.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America's largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs almost 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2017 the Volvo Group's sales amounted to about $39 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.
For more information about Mack, visit our website at www.macktrucks.com
FOR INFORMATION CONTACT
CHRISTOPHER HEFFNER
MANAGER – PUBLIC RELATIONS
MACK TRUCKS, INC.
336-662-1615
[email protected]
SOURCE Mack Trucks
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