Machinima.com Aired Second Annual Inside Gaming Awards Live Via UStream

LOS ANGELES, Dec. 11, 2010 /PRNewswire/ -- Machinima.com -- the next generation video entertainment network for videogamers that draws over 40 million monthly unique visitors and 335 million monthly video views -- hosted its second annual Inside Gaming Awards to celebrate the year in gaming. Held in Hollywood, CA on Friday, December 10, the awards ceremony honoring the top titles across 17 categories, was live streamed on Machinima.com's UStream channel (http://www.ustream.tv/machinima). Fans were able to watch live as nominees were interviewed, winners were announced and virtually participate in the event by live chatting questions to the developers, publishers and Machinima team.

(Logo: http://photos.prnewswire.com/prnh/20101211/LA16157LOGO )

"As our community of 18-34 male gamers thrive online and are engaged through interactive experiences, live streaming the Inside Gaming Awards gave us the opportunity to extend our appeal globally and bring our millions of fans into the experience from every corner of the globe," said Allen DeBevoise, CEO of Machinima.com. "We are excited to deliver more inclusive and interactive live streams in the future that will heighten the experience for our audiences and allow them to engage with our team and the creators behind the games they love."

The night's top winner was Red Dead Redemption, snagging five official Inside Gaming Awards in total including Game of the Year, Best Narrative, Most Compelling Character, Best Original Score, and Best Sound Design. Call of Duty®: Black Ops and God of War® III both took home two awards, while Minecraft won the Gamers' Choice Game of the Year as voted for by the Machinima.com community. For the complete list of nominees and winners please visit: http://blog.machinima.com/insidegaming.

Established to provide an alternative look at the current year's highlights in gaming, the show is tailored to appeal to the vast community of global gamers who engage and interact across Machinima.com's network.  The flagship show Inside Gaming, will have a wrap-up and behind the scenes episode that premieres on Saturday, December 11, 2010, on Machinima.com's YouTube Channel, the number one entertainment channel of all time on YouTube with more than 2+ billion video views in 2010.

About Machinima.com

Machinima.com is the next generation video entertainment network for videogamers, providing comprehensive gaming-focused editorial and community programming to the hard-to-reach core 18 – 34 year old male demographic. Across its global network, over 40 million unique gamers view in excess of 335 million videos every month, making it the number one all-time Entertainment Channel on YouTube.  Machinima.com properties are found across the largest global distribution platforms including YouTube, Facebook, Twitter, iOS and Android.  

In addition to producing expansive editorial content, the company's suite of applications, tools, and technologies motivates players to be highly engaged and active with their favorite games. Machinima.com builds enthusiastic communities around and in between game launches and DLC releases, distributing official videos and producing custom content, creating the world's most powerful gamer network.

The word "machinima" is a loose hybrid of the words "machine" and "cinema" and is used to describe the process of creating real-time animation by manipulating a videogame's engine and assets.

INSIDE GAMING AWARD 2010 WINNERS

Game of the Year

Red Dead Redemption (Rockstar San Diego, Rockstar Games)

Gamers' Choice for Game of the Year

Minecraft (Mojang Specifications, Mojang Specifications)

Best Trailer

Deus Ex Human Revolution E3 Trailer (Eidos Interactive, Square Enix)

Best Multiplayer

Call of Duty®: Black Ops (Treyarch, Activision)

Best Narrative

Red Dead Redemption (Rockstar San Diego, Rockstar Games)

Best Art Direction

Kirby's Epic Yarn (Good Feel, Nintendo)

Best Animation

God of War® III (SCE Studios Santa Monica, Sony Computer Entertainment)

Best Game Cinematography

God of War® III (SCE Studios Santa Monica, Sony Computer Entertainment)

Best Indie Game

Minecraft (Mojang Specifications, Mojang Specifications)

Most Compelling Character

John Marston (Red Dead Redemption) (Rockstar San Diego, Rockstar Games)

Best DLC

Lair of the Shadow Broker (Mass Effect 2) (BioWare, Electronic Arts)

Best Downloadable Game

Limbo (Playdead, Microsoft Game Studios)

Most Original Game

Minecraft (Mojang Specifications, Mojang Specifications)

Best Control

Call of Duty®: Black Ops (Treyarch, Activision)

Best Innovation in Game Design

Forge 2.0 (Halo: Reach) (Bungie, Microsoft Game Studios)

Best Original Score

Red Dead Redemption (Rockstar San Diego, Rockstar Games)

Best Weapon

Grappling Hook (Just Cause 2)

Best Sound Design

Red Dead Redemption (Rockstar San Diego, Rockstar Games)

SOURCE Machinima.com