MAC Cosmetics S/S 2013 New York Fashion Week

Backstage, Instore, Online The Cult Makeup Brand Is Everywhere This Season

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Sep 04, 2012, 08:00 ET

NEW YORK, Sept. 4, 2012 /PRNewswire/ -- Each year, MAC Cosmetics participates in 23 Fashion Weeks and approximately 850 shows around the world: New York, London, Milan, Paris, Sydney, Copenhagen, Amsterdam, Lisbon, Cape Town, Berlin, Delhi, Istanbul, Barcelona, Rio, Miami Swimwear, NY Bridal, Auckland, Toronto, Tokyo, Sao Paulo, Paris Couture, Milan Menswear, London Menswear and Paris Menswear. Beginning September 5^th in New York City, MAC's international team of more than 300 makeup artists will open their kits and unleash their creativity, hitting over 75 shows at Lincoln Center, Milk Studios and other venues throughout the city, setting the makeup trends, and creating the inspirations and techniques that will define the S/S 2013 season.

For the 7^th consecutive season, MAC will continue its support of MADE Fashion Week. As a founding partner of the initiative, MAC believes in the principles behind MADE, providing young, up and coming designers an opportunity to showcase their talent and artistry. MADE serves as a launch platform for the next generation of fashion designers, a key part of MAC's DNA.

MAC will be backstage at shows including; Carolina Herrera, Diane von Furstenberg, Proenza Schouler, Altuzarra, Prabal Gurung, Ohne Titel, Sophie Theallet, The Blonds, Jason Wu, Brood, Suno and many others.

Influential makeup artists that continue to work alongside the MAC teams include Diane Kendal, Charlotte Tilbury, Val Garland, James Kaliardos, Lucia Pieroni and Polly Osmond. New or returning makeup artists to note include Hannah Murray, Yadim, Kristin Gallegos, Topolino and Lyne Desnoyers.

MAC Cosmetics' presence beyond backstage is stronger than ever with co-branded events taking place throughout New York Fashion Week.

ANTONIO LOPEZ BOOK LAUNCH PARTY
On September 5^th, MAC Cosmetics will host a book launch party with the authors (Mauricio and Roger Padilha) of "Antonio: Fashion, Art, Sex and Disco" in celebration of late fashion illustrator Antonio Lopez, whose drawings have appeared in Vogue, Harper's Bazaar, Elle, Interview and The New York Times and whose works have been exhibited in galleries worldwide. Joey Arias, notable cabaret singer, performance and drag artist will perform for guests.

FASHION'S NIGHT OUT
MAC Cosmetics has teamed up with Harlem born 20-year-old rapper/singer phenomenon Azealia Banks on a limited edition lipstick in celebration of this year's Fashion's Night Out. The Lipstick called Yung Rapunxel (a deep blackened purple) will be available on www.maccosmetics.com and at all NYC MAC stores September 6^th thru September 20^th. On Fashion's Night Out, September 6^th, Azealia will perform her unique sounds and style of raw, rapid-fire rap house jams along with her Mermaid Ball partner DJ Cosmo at MAC's new Broadway location in Soho.

Additionally, MAC Cosmetics will also participate in Diane von Furstenberg's "Ready to Rendez-vous" Fashion's Night Out event. As one of a series of vignettes in which guests can prepare for their very own rendez-vous, MAC artists will give beauty makeovers and advice in DVF's Meatpacking flagship store that evening.

NEW PRODUCTS ARE PUT TO TEST BACKSTAGE
Makeup artists rely on the newest and most advanced products available when working backstage - the latest finishes, formulations, shades and beauty innovations are all essential. Artists use this unique opportunity to test-drive MAC's very latest product prototypes, sometimes years before they reach consumers, and put them to the test on the runways of New York, London, Milan, and Paris. If the texture, color, application or finish aren't up to scratch, artists let MAC's Product Development team know what needs tweaking. The end result: the perfect formula for eyes, lips, cheeks and brows that works equally in the hands of a professional makeup artist and the regular customer. For Spring/Summer 2013, MAC plans to test several new products, including a new moisturizing lipstick, a brow gel and pencil, new moisturizers and a palette of what's predicted to be the season's hottest lip and eye shades.

NAILS
After successfully "nailing" it last season, MAC is back to support nails at NYFW. This season's shows include Proenza Schouler and Donna Karan. MAC Senior Artist Keri Blair will return as nail key for Ruffian and Marimekko. And, for the first time, MAC Nails will be backstage in London, Milan and Paris.

SOCIAL MEDIA
Follow MAC on Tumblr (100k+ followers) for exclusive beauty visuals and video content direct from backstage updated daily. MAC will publish from each of the four major ready-to-wear cities and additional markets where you'll find MAC artists in action. When Fashion Week S/S 2013 closes, MAC will continue to share unique content from behind-the-scenes at MAC events around the globe. For total access, follow MAC at maccosmetics.tumblr.com.

MAC's 3.6 million Facebook fans and over 83,000 MAC YouTube subscribers will have the opportunity to view an exclusive video profile of an emerging or established makeup artist. The videos will post at the end of each of the four major fashion weeks and give a peek into the backstage life of a makeup artist.

Follow @MACcosmetics and MAC Senior Artists on Twitter for the fastest way to get backstage beauty updates during Fashion Week. Find 44 Senior Artists tweeting in 10 different languages listed here: www.twitter.com/MACcosmetics/mac-senior-artists/members.

ABOUT MAC COSMETICS
MAC (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estee Lauder Companies, Inc. The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. MAC is now sold in 79 countries/territories worldwide. Become MAC fan at facebook.com/maccosmetics. View MAC YouTube and follow our MAC Artists on Twitter. For a MAC location visit maccosmetics.com.

SOURCE MAC Cosmetics