Lysol® Launches New Campaign Celebrating The Protective Instincts Of Mothers

PARSIPPANY, N.J., May 11, 2017 /PRNewswire/ -- Becoming a mother transforms a woman in unimaginable ways: a new mother suddenly possesses a natural instinct and fortitude to unconditionally protect her young. This phenomenon – feats of strength and heart to protect – is demonstrated by mothers across the animal kingdom, from the humpback whale mother who travels 3,000 miles to give birth in safe waters, to the mother orangutan who maintains constant physical contact with her baby for six months…to the human mother. Lysol, a leader in germ kill for more than 100 years, is celebrating all of the ways in which mothers protect with the recently launched "What It Takes To Protect" campaign. Because no one protects loved ones quite like mom. And no one helps moms, or parents, protect from germs like Lysol, which kills 99.9% of germs to help moms, and parents, protect their children from the spread of harmful germs that can make them sick.

"There's something that happens when you become a parent. You develop an intuition you never knew you had – a protective instinct that can sometimes avert disasters before they happen and knows just what will comfort when they inevitably do," said Rory Tait, Marketing Director, Lysol. "Lysol is launching a brand campaign to announce our point of view in the world, declaring that there is nothing more important than protecting those we love. While we know protectors come in all forms, we'll celebrate the fiercest protectors of all: mothers."

Just in time for Mother's Day, the campaign features the new "Protect Like A Mother" film, which uniquely parallels moms' daily commitment to protection through the viewpoint of their animal counterparts. Whether lioness, grizzly bear or monkey, mom demonstrates amazing feats to protect her young. And in the human world, similarly, she is always there to soothe her child to sleep, defend her child from bullies and shield her child from danger because that is just what moms do.

As we celebrate moms throughout the month of May, Lysol will present a special Exhibition in New York City honoring the greatest guardians of all: our mothers. The fun and educational exhibit is designed for the entire family to experience the most incredible and fierce moms on the planet through larger-than-life interactive animal installations. The free exhibit will include an eagle, an octopus and an orangutan that reaches up to 24 feet in height. With the input of wildlife expert and advocate, Dave Salmoni, the installation will take visitors and their loved ones on an educational expedition to chronicle motherly instincts through visual storyboards of incredible animals, including the human mother. The "Protect Like A Mother" Exhibit is open to the public on Saturday, May 20 and Sunday, May 21 from 9:00 a.m. - 6:00 p.m. EDT in Brooklyn Bridge Plaza at Brooklyn Bridge Park.

"Over the years that I've worked with species across the animal kingdom, I've seen different animals protect their young in the most unique and astonishing ways," said Dave Salmoni. "As a father of two young children, I've also witnessed firsthand the protective strength of human moms. I am excited to partner with Lysol to celebrate the ways in which mothers across the animal kingdom protect their families."  

As a leader in germ kill for more than 100 years, Lysol products are aimed to help a mother maintain maximum protection power, offering an arsenal of cleaning and disinfecting products that offer families an effective defense against germs. With NEW Lysol Laundry Sanitizer® that kills up to 99.9% of harmful bacteria on laundry and Lysol Disinfectant Spray® and Lysol Disinfecting Wipes® that eliminate 99.9% of harmful bacteria and viruses on surfaces, mom can feel confident when it comes to the health and hygiene of her family.

For more information on the "Protect Like A Mother" exhibit please see here. For additional information on the brand, visit Lysol.com.

About RB:

RB* is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately 37,000 people worldwide.

Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. We are the global No. 1 or No. 2 in the majority of our fast-growing categories, driven by an exceptional rate of innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including: Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. Our Powerbrands represent 80% of our net revenue.

RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children's largest global partner, with a new vision to radically reduce one the world's largest killer of children under 5, diarrhea. 

For more information visit www.rb.com.

*RB is the trading name of Reckitt Benckiser group of companies

SOURCE Lysol

Related Links

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