Lysol® Helps Prepare New Parents For Baby's Development Milestones

PARSIPPANY, N.J., April 21, 2015 /PRNewswire/ -- From the day a baby decides to come into this world, a parent's life revolves around baby's development milestones. Whether it's the first smile, roll or crawl, it's hard to predict exactly when and certainly where that milestone will take place! While pediatricians can provide information about these developmental milestones, many parents don't have the resources for multiple doctors' visits and only see a pediatrician when something is wrong with their child's health. That's why Lysol, an RB brand, is helping ready new parents for baby's next steps. This includes educating parents about important milestones as well as how to prepare the home for these special moments. With this information, parents can feel confident that whenever or wherever the next milestone takes place – whether it be in a high chair or on the living room floor, these places are clean and healthy for baby to make it happen.

To help parents better understand key development milestones, Lysol is partnering with pediatrician, Alanna Levine, MD.

"Watching a child grow and reach developmental milestones is so exciting for parents. For many of these achievements, like starting to walk and starting to talk, parents know what to expect. However, there are other lesser-known milestones that are still very important. New parents need to know what to anticipate and how to prepare. Pediatricians are a great resource for this information," said Levine. "For example, I want parents to know that by six months their child should be rolling over, and that the room should be free of dangerous objects in the event a child makes it across the floor. By 18 months, most babies are self-feeding-items that belong in the mouth and some that don't! During this stage, parents want to be sure that commonly touched items and surfaces are clean and virtually free of germs."

Lysol is also taking this information on the road with their Healthy Start Program, currently touring different cities across the country. The program is a free resource for moms with young children, offering education materials and the opportunity to have quality, one-on-one face time with pediatricians and pediatric nurse practitioners. Conversation topics include developmental milestones, hygiene education and how to help keep her children healthy and consultation on the importance of immunizations.

"There is so much information available to new parents today, but ultimately babies are unpredictable when it comes to 'firsts' like walking and crawling," said Conor O'Brien, marketing director, Lysol. "We found that although parents were more likely to see a pediatrician when something was wrong with their child's health, they still craved these one-on-one conversations around development as well. Through free educational programs like the Lysol Healthy Start Program, as well as products that help kill harmful germs in the home, Lysol is committed to helping make sure families are healthy and ready for baby."

Lysol Healthy Start Program
The Lysol Healthy Start Program is a collaboration between Lysol and the National Association of Pediatric Nurses (NAPNAP), with education resources provided by HealthyChildren.org, the American Academy of Pediatrics (AAP) and the Centers for Disease Control and Prevention (CDC). For further information about the clinic and its next stop visit: www.lysol.com/newmoms.

Lysol has been a leader in germ kill for more than 100 years. Lysol Power & Free can safely be used on many hard surfaces throughout the home including bathroom, kitchen and household areas. It kills 99.9% of viruses and bacteria on hard non pourus surfaces by using a hydrogen peroxide formula that releases thousands of micro-bubbles. For more information, please visit www.lysol.com.

About RB

RB (formerly called Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon. At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market areas and 57% from its developed market area; 72% of core revenues came from the health and hygiene categories of the portfolio.

Fueled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company's success.

For more information visit www.rb.com.

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SOURCE Lysol

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