Lyris to Share Insight on How to Optimize Productivity, Design and ROI for Marketers

EMERYVILLE, Calif., April 8, 2011 /PRNewswire/ -- Lyris, Inc. (OTCBB: LYRI), the online marketing expert, today announced its upcoming Webinar, "Build Email Marketing Momentum: Optimizing Productivity, Design and ROI." Marketers have limited time and resources to develop effective email marketing campaigns that will drive customer interaction and affect ROI.  When evaluating applications, learning to distinguish which features matter and how to leverage the latest trends will help marketers jump start revenue and improve performance.  

This Webinar will teach email marketers:

• What features matter most when evaluating application and software tool usability
• How to effectively leverage email design across platforms and channels
• How to incorporate Web analytics to gather rich behavioral data to enhance segmentation and improve ROI

On April 12, 2011 at 10:00 a.m. PT, marketing experts from Lyris will discuss streamlining email campaign development, deployment, and analytical process to maximize efficiency and drive ROI.

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hashtag.

About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

SOURCE Lyris, Inc.

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