Lyris to Share Expertise on Integrating Social and Mobile Channels into Email Marketing Campaigns

EMERYVILLE, Calif., May 6, 2011 /PRNewswire/ -- Lyris, Inc. (OTCBB: LYRI.OB), the online marketing expert, today announced its upcoming Webinar, "Email + Social + Mobile: Building Surround Sound Marketing." Marketers are challenged by the number of available channels and how to utilize the advantages each brings to marketing campaigns. Understanding how to integrate channels, such as mobile and social, into an email marketing campaigns allows marketers to connect with customers and impact results.

This Webinar will teach email marketers how to:

• Apply real-time trends and opportunities within email, social and mobile
• Use techniques for measuring social media success
• Achieve "surround sound" across all three mediums
• Put into action six real-world customer case study examples

On May 10, 2011 at 11:00 a.m. PT, marketing experts from Lyris will discuss proven case studies on how to manage email marketing campaigns across multiple channels to maximize reach and drive ROI.

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hashtag.

About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

SOURCE Lyris, Inc.

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