Lyris to Reveal Proven Retail Email Marketing Strategies to Maximize eCommerce Marketing Results

EMERYVILLE, Calif., March 18, 2011 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, today announced its upcoming Webinar, "Riding the eCommerce Wave: Techniques for Maximizing Retail Email."  With online retail sales growing 15 percent during the 2010 holiday season, retail marketers need to leverage the momentum through 2011.  To capitalize, marketers need proven retail email strategies and cutting-edge techniques to create exceptional email campaigns that impact ROI by reaching customers across a range of channels, locations and devices.

This Webinar will demonstrate and teach:

• Leading email marketing tactics of the top 75 online retailers from the Lyris Retail Email Audit
• Core strategies top retailers are using to maximize every email delivered
• New market trends that are changing the retail email marketing landscape

On March 22, 2011 at 11:00 a.m. PT, Michael Weston, GM and SVP of EMEA at Lyris, will discuss how to maximize results by implementing proven strategies and best practices to get ahead with the latest retail email marketing trends.

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hashtag.

About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

SOURCE Lyris, Inc.

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