Lyris Advances Email Marketing to Deliver Campaign Insights and Control From a Powerful Mobile Application

EMERYVILLE, Calif., Feb. 22, 2011 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, today announced the availability of its new mobility application, extending Lyris' flagship Lyris HQ platform to the iPhone, iPod touch and iPad.  Lyris' mobility offering, Lyris HQ Mobile, makes email campaigns more successful by offering real-time campaign insights and the ability to manage and view campaigns prior to sending.

Until now, mobile email marketing applications have been used primarily as visibility tools.  Lyris HQ Mobile extends beyond visibility into active campaign management including previewing, scheduling and canceling messages.

"Mobility for email marketing has shortchanged marketers and retailers, focusing on visibility rather than user needs," said Tina Stewart, Senior Vice President of Marketing at Lyris. "With our mobility offering, all levels of marketers have a mobile application to view reports and manage campaigns that drive engagement and conversion, on the move, from an iPhone, iPod touch, or iPad."

"Lyris HQ Mobile is easy to use and delivers the right metrics on the fly—it's technology built right," said Dave Mossup, interactive media specialist, Expedia CruiseShipCenters. "I like the 'stop' function for scheduled campaigns – always good in case there is an issue."

CAMPAIGN INSIGHT

Lyris HQ Mobile enables deep insight with real-time delivery statistics and performance. At a glance the dashboard provides a list of messages in queue, as well as sent counts, opens and bounces on the most recent email campaign.  With one tap marketers gain richer data from unique opens all the way to leads and revenue conversion.  Additionally, marketers all have a range of visibility into campaign categories over a 30-day period.

CAMPAIGN CONTROL

Lyris HQ Mobile is the only email marketing application on a mobile device with the ability to enable this full set of user features:

• Preview and proof messages
• Schedule emails to send now or later
• Cancel or reschedule messages when priorities change
• Track bounces while messages are sending
• Stop problematic campaigns with a tap

Lyris HQ Mobile enables HTML and text preview while also showing list details like sender name, reply-to address and segments to ensure accuracy before sending.

Get Lyris HQ Mobile on your iPad, iPhone, or iPod touch today. Just open iTunes and download the free app as a Lyris HQ customer. Stay in touch and connected to your email marketing campaigns anytime, anywhere. For more information on Lyris for iPhone: http://go.lyris.com/mobile

Resources

For more information on Lyris for iPhone: http://go.lyris.com/mobile

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About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

SOURCE Lyris, Inc.

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