Lynn Murray Named President Of Social Media Agency enter:new media

NEW YORK, Oct. 25, 2012 /PRNewswire/ -- enter:new media, a social media agency specializing in fashion, retail and entertainment, has named Lynn Murray as President.

Lynn had previously served as the agency's Vice President of Client Services and her new role will give her broader responsibilities across the entire agency. Mark Curtis, the founder and current President of enter:new media, will remain with the agency as CEO with an increased focus on product development.

Lynn is a media veteran whose career spans traditional, digital and social media. Before joining enter:new media, Lynn serviced as the Senior Vice President at the award-wining multimedia agency VIDICOM. She has worked with top consumer, fashion, retail and entertainment brands including Nintendo of America, SC Johnson, Macy's, Donna Karan, Calvin Klein and Ralph Lauren.

"I'm excited to lead a social media agency with such great reputation, talent and clients," said Lynn. "Our unique combination of vertical market focus, digital PR, and social media analytics give us unique advantages over others in this space."

In his new role, Mark acts as strategic advisor and will devote his focus to developing the agency's proprietary IRM (influencer relationship management) platform due to release next year. The turnkey platform will include the ability to create, grow, manage and analyze a brand's own network of digital influencers.

"Influencer relationship management is a perfect fit with our social consulting services and digital PR outreach," says Mark. "While Lynn continues to drive innovation in the agency, I'll be focused on taking our influencer marketing capabilities to an unprecedented level."

For more information about enter:new media's social media consulting services and influencer relationship marketing platform, please contact Michelle Sarfati at 212-731-2033 or [email protected].

About enter: new media

enter:new media (ENM) is a leading social media agency focused on growing, activating and optimizing social media communities for entertainment, fashion, and retail brands. Unlike other agencies offering social media services, ENM was designed from the ground up to deliver end-to-end social media capabilities encompassing Strategy, Outreach, Content, Analytics, Marketing, and Media. ENM is an independent agency based in New York City.For more information, please visit: http://enternewmedia.com.

SOURCE enter:new media

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