Lutemax Range SKUs Now Non-GMO Project Verified

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Jul 24, 2018, 14:53 ET

MORRISTOWN, N.J., July 24, 2018 /PRNewswire/ -- OmniActive Health Technologies proudly announces that both Lutemax 2020 and Lutemax Free Lutein (both oil suspension [sunflower] 20% SKUs) are now Non-GMO Project Verified. Lutemax 2020 is a naturally-derived ingredient from premium marigold flowers, containing lutein and the zeaxanthin isomers, RR-zeaxanthin and RS [meso]-zeaxanthin. Produced through a fully vertically integrated supply chain under GMPs and sustainable practices, the Lutemax range of ingredients is found in leading eye health formulas around the world.

The Non-GMO Project Product Verification Program is North America's only third-party verification for Non-GMO foods and products. To ensure the materials and facilities used to produce the Lutemax range were non-GMO compliant, verification was completed and confirmed through a rigorous process by our technical administrator NSF International.

"We have invested tremendously in R&D, clinical studies, operational and manufacturing efficiencies as well as education and awareness campaigns, and this is another huge milestone as we pursue our goal to deliver the best macular carotenoid ingredient on the market," said Makrand Bhalerao, Vice President, Quality of OmniActive. "Having Non-GMO Project verification is what all ingredients in our industry strive for, and this is just the first step in our ongoing efforts toward gaining certification for our entire Lutemax range of ingredients."

According to a Nielsen report, just over 50% of the people surveyed in North America say they try to avoid GMOs, and Mintel reports this concern spans generations—from millennials to baby boomers. Mirroring this sentiment, Brian Appell, Marketing Manager, Activation of OmniActive said, "It's clear that consumers are increasingly concerned about GMOs and are actively seeking alternatives and greater transparency in their choices. As part of our efforts around traceability and transparency, we felt that Non-GMO verification was the next logical step."

For more information please contact Sara Zoet at [email protected].

About the Non-GMO Project
The Non-GMO Project is a nonprofit organization committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices. The Product Verification Program has grown steadily since, with more than 3,000 verified brands, representing over 43,000 products and more than $19.2 billion in sales.

About OmniActive Health Technologies
OmniActive Health Technologies (omniactives.com) offers a wide range of premium, scientifically-validated ingredients to address complex challenges for customers in the dietary supplement and functional food and beverage space. OmniActive brings added value, with a focus on healthy living as well as healthy aging through IP-protected, science-backed branded ingredients from natural sources.

SOURCE OmniActive Health Technologies