Luster's SCurl® Launches New Beard Products

100% natural line provides men the style they want

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Dec 01, 2016, 02:33 ET

CHICAGO, Dec. 1, 2016 /PRNewswire/ -- Luster's SCurl® brand launched their line of beard care products at the Bronner Brother International Hair Show during the summer. The iconic African American men's brand has launched a line of fine grooming products featuring some of nature's best ingredients to soothe, condition and strengthen skin and hair. Men are taking a more active role in grooming and Luster's SCurl will continue to be at the forefront of trends, styles and innovation with its latest product introduction. Facial hair has become more acceptable and a way for men to individualize their look. There is less of a stigma associated with beards and men have become more expressive with their grooming style.

Luster's SCurl© new line of beard grooming products include:

Luster's SCurl® Beard Wash with a sulfate free formula that gently cleanses, softens and conditions both beard and hair. The product is designed for daily use, and removes excess oils, while imparting shine. Luster's Beard Wash is formulated with natural ingredients including Shea Butter, Aloe Vera Gel and Olive Oil.

Luster's SCurl® Beard Oil is 100% natural, with a blend of nature's best ingredients, including Jojoba Oil, Argan Oil and Vitamin E, that absorb easily while moisturizing and detangling.

Luster's SCurl® Beard Balm provides conditioning for maximum softness and manageability, and just the right amount of control for smoothing and styling beards. The 100% natural ingredients include Olive Oil, Cocoa Butter and Shea Butter.

"Luster's SCurl® signature brand is a leader in the men's category," said Tarcus Allen, brand manager for the SCurl© line. "We understand men's grooming, and SCurl© has evolved to meet the needs of today's man, with products that provide outstanding results. Our new beard products were formulated to provide maximum beard manageability, growth & shine."

Adding to the excitement of the launch at the signature tradeshow summer event, Luster Products teamed with Rolling Out Magazine to present their "Style Icon" awards to Atlanta taste makers, including Stephan Labossiere, Tariq Nevar, Youssef Barber. Also participating was Chicago's own Rafael Laboy of Lake Street Barbering Co.

The growing interest in men's grooming products was instrumental in Luster's SCurl© developing their beard products for men who want to express their unique styles. Luster's SCurl® beard products are available at local Beauty & Barber Supply Stores and Sally's. You can follow the conversation about SCurl© on Facebook, Twitter, and Instagram.

About Luster Products
Luster® Products, Inc. is the leading African-American owned manufacturer of premium personal care products servicing people worldwide. Luster^® Products, Inc. include the Pink^® & Smooth Touch^® brand, products for women; SCurl^®, products for men; PCJ® Pretty-n-Silky & Smooth Roots^™ children products; YOU^®, unisex products, YOU^® Be Natural^™for natural hair and Designer Touch, products for stylists. For more information about Luster Products, visit www.lusterproducts.com. Luster Products, Inc. has served the needs of African American families through its premium personal care products as well as its contributions to the community for more than 50 years. Today, Luster Products employs more than 300 people worldwide. The company's products are sold nationally and internationally through a dynamic sales force and numerous retail outlets.