Lurpak and AR Metallizing Churn Out a Beautiful New Package

FRANKLIN, Mass., May 7, 2013 /PRNewswire/ -- When dairy producer leader, Arla Foods, wanted to update the Lurpak® Spreadables packaging, they were looking for three things: protection, sustainable while still providing shelf appeal. European Industry Leader in injection mold packaging Superfos and the leader in metallized paper AR Metallizing were able to provide Arla Foods the solution they were looking for. 

(Photo:  http://photos.prnewswire.com/prnh/20130507/NE08956 )

Superfos designed a customized PP packaging using AR Metallizing metallized label paper for the labeling, resulting in a package that has a much more beautiful silvery look than what was achieved in the thermoformed packs that were used previously. The new packaging succeeded not only in form but in function as well, with the metallized label paper also serving as a blocking agent in that it prevents light and UV light from seeping through the packaging while sitting on store shelves.  The other important function AR Metallizing metallized paper served is the fact that ARM's metallized paper is fully recyclable so this new package is also environmentally friendly.

The winning recipe of using Superfos' customized container with AR Metallizing metallized label paper created a final product that uses form and function to the highest level. An elegant silver package that helps convey the premium quality of the Danish made product while also protecting the product from the lights of the supermarket. 

For more information please contact Joe Formosa, Director of Business and Product Development at 508-541-7759 or at [email protected].

www.armetallizing.com

SOURCE AR Metallizing