Luke Peterson Named To The Holmes Report's "Innovator 25 - North America" List

NEW YORK, Sept. 29, 2015 /PRNewswire/ -- Burson-Marsteller, a leading global public relations and communications firm, announced today that Luke Peterson, Senior Director, U.S. Innovation Group, has been named to The Holmes Report's third-annual "Innovator 25 - North America" list. The list recognizes 25 individuals who elevate the standards of influence and engagement within their organizations and the public relations industry at large. Peterson is based in the firm's Washington, D.C. office.

The Holmes Report chose Peterson for his contributions in bringing an elevated rigor around analytics to the industry.

"Luke truly embodies Burson-Marsteller's steadfast commitment to innovation in the public relations field," said Michael Law, U.S. CEO, Burson-Marsteller. "Since joining our firm, Luke has established a full suite of data analytics tools that is transforming how we work with our clients. Luke was one of the principal architects of StudioB, our fully integrated, real-time, data-driven center of creativity, content production and distribution. I am so pleased to call him a colleague and a friend."

Peterson leads the Research & Development team at Burson-Marsteller and is responsible for setting new performance standards of efficiency and effectiveness in strategic communications by harnessing the power of emerging technology. Before joining Burson-Marsteller, Peterson led the evolution of modern, data-driven micro-targeted electoral politics for more than 13 years on four U.S. presidential campaigns and two cycles of state and federal redistricting. He co-founded the award-winning Health IT start-up Pinaxis, which delivered digital tools for patients managing chronic and acute illness. He also managed a successful consultancy, guiding clients in technology and finance sectors in the strategic use of Big Data.

"Luke's industry-leading approach to analytics and the state-of-the-art tools he and his team developed have been critical factors in a wide range of high-profile new business wins for us across a variety of industries," added Donald A. Baer, Worldwide Chair and CEO, Burson-Marsteller. "We are immensely grateful for Luke's contributions to our firm and congratulate him on this incredibly well-deserved honor."

About Burson-Marsteller

Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leading communications services network. For more information, please visit www.burson-marsteller.com.

SOURCE Burson-Marsteller

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