LUDWIG+ Brings On Michael Panley As Agency's Managing Director of Marketing

The Veteran Advertising and Marketing Executive Brings Significant Expertise in the Automotive Industry

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Jul 20, 2021, 11:51 ET

BINGHAM FARMS, Mich., July 20, 2021 /PRNewswire/ -- LUDWIG+, a brand transformation and business acceleration company, announced that it has recently hired 30-year industry advertising and marketing veteran Michael Panley to serve as Managing Director of Marketing, as well as member of the agency's executive leadership team. Panley will be responsible to lead the agency's marketing and client teams to drive client growth.

Prior to Ludwig+, Panley served as senior vice president-group account director at McCann.

LUDWIG+ Brings On Michael Panley As Agency's Managing Director of Marketing

"We are thrilled to welcome Michael to the team," said Ludwig+ founder and CEO Barbara Yolles. "Michael is a brilliant and accomplished marketer who will bring a new level of leadership and expertise to our existing clients, as well as play an integral role as we expand new industries like the automotive sector."

Panley brings significant automobile industry expertise. While at McCann, he led General Motors' brand development strategies in support of their future vision and commitment to electric vehicles. Panley also led efforts around several of GM's new initiatives, including OnStar Insurance and Periscope.

"It's exciting to join this dynamic team and I look forward to helping to grow this young company," Panley said. "Having been part of this industry for years, I recognize how important it is to have a nimble, multifaceted team that isn't afraid to challenge status quo. The entire Ludwig+ team is at the forefront of innovation."

About LUDWIG+
LUDWIG+ does not just create mind-blowing, category-disruptive marketing and advertising, it permeates organizations to unearth ways to fuel business growth, drive the brand-defining idea to every corner of an organization, and elevate people and business. The agency specializes in everything from beautifully produced and high-impact videos, to advocacy initiatives, technology experiences, training modules, sales pitches, call-center call scripts and more. LUDWIG+ brings a collaborative, inter-disciplinary approach to everything it touches - brand positioning, brand architecture, brand identity, strategy, creative, technology product and development, media planning and buying, digital, social, production, video/editing/animation, public relations, print, email, SEO, CRM, and B2B. For more information, visit www.ludwigplus.com.

Contact:
Craig Dietel
973-590-4498
[email protected]

SOURCE LUDWIG+