lucy Launches New lucy indiGO Collection

ALAMEDA, Calif., Aug. 22, 2016 /PRNewswire/ -- lucy®, a leading performance apparel company for active women, today announced the launch of lucy indiGO, a new category of activewear that combines the modern style of denim with the luxurious comfort of active-ready performance fabrics. Using a hyper realistic digital printing process, lucy is the first brand to develop patent-pending contouring shading that flatters your figure and is customized by style and size.

Created and designed by a team with extensive experience in both denim and activewear, lucy indiGO started from deep insights into what active women want from their wardrobe. "We knew from what our customers were buying and what we, as a team of active women, were missing in our own closets that there was a huge opportunity to create a new category of active-ready fashion," said Laurie Etheridge, lucy President. "Denim has been such a staple for women for so long, but now that activewear has gained so much of our closets, it's hard to give up the incredible comfort and performance it delivers. Now women no longer need to choose."

Every piece of lucy indiGO can be styled like denim, but is constructed with performance fabric that allows it to move and breathe like activewear. lucy indiGO's patent-pending contoured shading is customized by style and size so that whether you are a size 2 or 12, the contouring will be in the optimum places. No one else does that.

"Drawing on insights based in neuroscience and vision science, we set out to create something truly new in women's fashion," said Etheridge. "As the needs of today's active woman continue to evolve and span all facets of their lives, lucy is front and center using the latest technology to ensure we're delivering what they need, when they need it."

Known for impeccable fit and fashion-forward looks, lucy was a pioneer in women's activewear in the late '90s when the idea of performance apparel that looked stylish was a foreign concept. Over the years, the brand lucy has perfected meeting active women's fit and performance needs. Thermo-regulation, chafe free seaming and ergonomic pattern lines deliver high performance activewear that women love. lucy brings that same performance expertise to the lucy indiGO collection and answers the needs of women who no longer want to compromise their style or functionality. 

lucy
lucy designs and sells fitness apparel for active women. The company operates 44 retail stores and an e-commerce website, and partners with select wholesale outlets. lucy is a wholly owned subsidiary of VF Corporation, a global leader in lifestyle branded apparel.

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