LTR Products Appoints Chris Selvik as Sales Representative

PITTSBURGH, Feb. 17 /PRNewswire/ -- Pittsburgh-based LTR Products, a subsidiary of Liberty Tire Recycling, the premier provider of tire recycling services in the United States, is pleased to announce the recent appointment of Chris Selvik as national business development representative. In this role, Selvik will create brand awareness and drive sales for LTR Products' Pinnacle Rubber Mulch among key industry stakeholders in business-to-business markets.  This includes playgrounds, schools and municipalities as well as large commercial landscaping projects for property management companies, corporations and homeowner groups.

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"Throughout his career, Chris has consistently been a top performer among his peers," said Brad Pittam, general manager of LTR Products.  "We are excited to have him join our team.  Pinnacle Rubber Mulch represents a true value proposition to commercial property managers, and Chris is the right person to gain traction in this sector for us."

Most recently, Selvik served as an account representative for R.H. Donnelley in Arlington Heights, IL where he provided print, digital and search engine marketing solutions to businesses along with generating new business and managing accounts.

Prior to this, Selvik held various sales and finance-related roles at such organizations as Rabjohns Financial Group/New England Financial, AXA Advisors LLC, SBC Midwest (Ameritech) and Lanier Worldwide, Inc.

Introduced by LTR Products in December 2009, Pinnacle Rubber Mulch is an innovative alternative to traditional wood mulch for landscaping and playground surfacing.  Whereas wood mulch requires yearly applications because of its rapid rate of decomposition, Pinnacle Rubber Mulch saves money by remaining bright and plush for years with minimal maintenance.  Pinnacle Rubber Mulch is resistant to wind and water erosion, bug and rodent infestation, fading caused by sunlight, and decomposition.  It will not compress like wood mulch, thereby providing a thick and luxurious base material for landscape beds.  As safety surfacing, a 6-inch layer of Pinnacle Rubber Mulch will cushion a child's fall from as high as 12 feet.  

For more information about Pinnacle Rubber Mulch and LTR Products, please visit www.ltrproducts.com.  

About LTR Products

As a subsidiary of Liberty Tire Recycling, the premier provider of tire recycling services in the U.S., LTR Products is a creative outlet for advanced rubber-based products.  Each year, LTR Products manufactures the raw materials from millions of discarded tires into innovative products such as Pinnacle Rubber Mulch, an eco-friendly alternative to traditional wood mulch.  Along with Liberty Tire Recycling, the company maintains a nationwide network of processing plants and convenient shipping points.  LTR Products is headquartered in Pittsburgh, PA.  For more information, please visit www.ltrproducts.com.

About Liberty Tire Recycling

Liberty Tire Recycling is the premier provider of tire recycling services in the U.S.  By reclaiming almost one-third of the nation's tire waste, Liberty Tire transforms millions of discarded tires into raw materials for innovative, sustainable products.  The recycled rubber produced by Liberty Tire is used as crumb rubber and industrial feedstock for molded products; as tire-derived fuel for industrial kilns, mills and power plants; and as rubber mulch for landscaping and playgrounds.  The company maintains a nationwide network of processing plants, and comprehensive door-to-door collection services.  Liberty Tire Recycling is headquartered in Pittsburgh, PA.  For more information, please visit www.libertytire.com.

SOURCE LTR Products