Lowe's and GE Lighting Expand Partnership to Differentiate Light Bulb Offering
Home improvement company revamps its light bulb selection to simplify customer experience and offer more energy-efficient options
Home improvement company revamps its light bulb selection to simplify customer experience and offer more energy-efficient options
As a part of this expanded partnership, Lowe's will become the only nationwide home center to offer industry-leading GE light bulbs. Additionally, GE Lighting will become the only nationwide supplier to Lowe's U.S. consumer retail outlets for light bulbs, including GE's popular, proprietary light bulb line, reveal®.
"GE is trusted by both do-it-yourselfers and professional customers for producing some of the most energy efficient and longest-lasting light bulbs in the industry," said Ann Haines, Lowe's merchandising vice president for lighting. "We are thrilled to expand our partnership and make purchasing a light bulb easier than ever before."
The new light bulb aisle at Lowe's simplifies the customer selection process by clearly showcasing a wide range of options at various price points so customers can quickly compare and choose a bulb that best meets their needs. GE's packaging will also be color coordinated to reflect color temperatures – warm yellow for soft white and cooler blue for daylight.
The new light bulb offering includes an expanded assortment of energy-efficient options, with more than half of the selection dedicated to LED solutions. A focal point of the LED category is GE's best light—reveal® HD+ LED light bulbs, which not only help reduce monthly energy costs, but they also filter out dull, yellow light while simultaneously bringing out colors and patterns that pop.
"For years reveal has been a favorite with consumers, and we've continued to expand this offering, including adding many more LED options," said Daraius Patell, GE Lighting's North America consumer leader. "Having reveal in the Lowe's lighting assortment adds to the depth of quality lighting options available to shoppers, allowing them to bring the best features of their homes to light and save energy at the same time."
GE Lighting's reveal HD+ LED bulbs are backed by a Lowe's Love Your Light Guarantee where customers can return in-store or online purchases of them within 90 days for a full refund if they are not completely satisfied.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States, Canada and Mexico. With fiscal year 2017 sales of $68.6 billion, Lowe's and its related businesses operate or service more than 2,390 home improvement and hardware stores and employ over 310,000 people. Founded in 1946 and based in Mooresville, N.C., Lowe's supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.
About GE
GE (NYSE: GE) is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. www.ge.com
SOURCE Lowe's Companies, Inc.
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