Lotus Botanical Elixirs Launch in Rexam Sleek® Cans with Tactile Printing

Innovative New Beverage Helps the Body Restore Balance

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Sep 24, 2014, 10:00 ET

CHICAGO, Sept. 24, 2014 /PRNewswire/ -- In today's hectic and fast-paced world, life finds ways to throw everyone out of balance. Consumers looking for a way to restore their balance now have an innovative new beverage option. Lotus Botanical Elixirs have launched in distinctive Rexam 12 oz. Sleek® cans with tactile printing.

Lotus Botanical Elixirs have launched in Rexam 12 oz. Sleek cans with tactile printing.

(PRNewsFoto/Rexam) — Lotus Botanical Elixirs have launched in Rexam 12 oz. Sleek cans with tactile printing. (PRNewsFoto/Rexam)

Lotus Elixirs harness nature's power to aid the balance of mind and body, featuring the Lotus Flowers in "adaptogenic" botanical fusions. They are naturally sweetened with nothing artificial added, lightly carbonated and naturally caffeinated, and are available in raspberry, cranberry and wild berry infused flavors.

Used in Egyptian, Chinese and Indian medicine for thousands of years, adaptogens are a unique group of botanicals believed to help restore balance to the human system, strengthen the body's response to stress and enhance its ability to cope with anxiety and fight fatigue. They are called adaptogens because of their ability to "adapt" their function according to the body's specific needs to normalize imbalances.

"Stress creates imbalance in the body, resulting in a wide range of physical and emotional symptoms including low energy, anxiety, irritability, lack of sleep, focus and performance," said Scott Strader, CEO and founder, Lotus Botanical Elixirs. "Functional drinks address the SYMPTOMS of imbalance, Lotus Elixirs address the CAUSE of imbalance."

Lotus Botanical Elixirs chose cans that utilize Rexam's tactile printing technology, featuring a "raised and textured" portion that offsets the reflective, bright colors of the can design.

"The challenge for us was to convey the iconic Lotus Flowers with vibrancy and artistic integrity on an aluminum can," Strader said. "We took great pains to design a simple, clean package that would highlight the premium quality of our product. Rexam's unique tactile finish creates a 'texture' on the can for an inviting feel that creates an instantaneous relationship when you hold it in your hand. We have already gotten tremendous feedback from customers who comment that every can should have this great feature."

Lotus Botanical Elixirs selected Rexam Sleek cans because they were the best package to convey its premium brand image. In addition, the company benefits from the other inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are infinitely recyclable as they are able to be recycled, converted to cans again and back on retail shelves within 60 days. They are also recycled at double the rate of any other beverage package.

Rich Grimley, president and CEO, Rexam BCNA, says Lotus Botanical Elixirs picked the perfect package to grab consumers' attention. "Our 12 oz. Sleek cans with tactile printing are the ideal choice to stand out on store shelves, with a look and feel that demands attention. They also deliver the best in supply chain economics through superior recycling, filling, distribution and retail display efficiencies to help the company build its brand and business."

Lotus Botanical Elixirs are currently available in many natural and specialty retail outlets in Southern California, with plans for continued expansion.

About Lotus Botanical Elixirs
Lotus Elixirs are the first RTD elixirs designed to aid balance in the human system from the natural power of rare "adaptogenic" botanicals, featuring the lotus flowers. Our vision is to aid consumer's health and wellbeing for the alignment of mind, body and spirit from the finest natural ingredients in nature's garden. For more information, visit www.lotuselixirs.com.

About Rexam
Rexam is a leading global beverage can maker. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best beverage can maker in the world.

We have 55 can making plants in more than 20 countries and employ around 8,000 people. In 2013 our sales were in the region of $6.5 billion. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. Visit www.rexam.com for further information.

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SOURCE Rexam