Lottabody® Adds 'Shake-To-Activate' Leave-In Conditioner & Curl Twisting Pudding To Family Of Multi-Textured Hair Products

"With 71% of African-American adults in the U.S. wearing a natural hair style at least once in 2016, according to research firm Mintel, multi-textured hair is the 'new' black," said Pat Williams, Master Educator at Revlon Multicultural, the parent company of Lottabody®. "Because of the uniqueness of natural hair, loose waves to tightly coiled curl patterns, natural hair care products must address the needs of this hair to prevent dryness, aid in styling versatility and promote healthy hair."

The New FORTIFY ME Strengthening Leave-In Conditioner is a 'shake-to-activate' two-phase system comprised of penetrating hair oils and conditioning moisturizers, which helps strengthen, condition and prevent hair breakage. FORTIFY ME Strengthening Leave-In Conditioner may be used on all hair types – curly, kinky, wavy, relaxed and transitioning. Product benefits include: heat protection, braids refreshment, strengthening for hair transitioning and taming flyaways. For maximum results, pair with Lottabody® HYDRATE ME Moisturizing Shampoo & Conditioner.

The New TWIST ME Curl Styling Pudding is uniquely formulated with natural ingredients to deeply penetrate and nourish natural hair textures, resulting in soft, shiny and 'crunch-free' hair while preventing breakage to fragile hair shafts. This cream-based 'hair treat' is free from petrolatum, mineral oils and sulfates and is perfect for defining hair for twist and braid outs without drying, shrinking and flaking.

"Lottabody® is providing a variety of options and formulas to ensure our consumers can find the right fit for their hair type," Williams said.

Availability: The FORTIFY ME Strengthening Leave-In Conditioner (8 fl. oz.) retails for $4.49 USD and TWIST ME Curl Styling Pudding (7 oz.) retails for $5.99 USD. Both products have launched in beauty and barber supply stores nationwide. For more information on where to purchase these products, go to: http://lottabody.com/where-to-buy/.

About Lottabody®
A styling favorite for years, Lottabody® provides hair care and styling product solutions at affordable prices for both consumers and professionals. In 2014, Lottabody® introduced a new range of styling products with coconut and shea oils designed to give women the freedom and flexibility to create beautiful, long-lasting looks for relaxed, natural and textured hair. The signature collection includes STYLE ME Texturizing Setting Lotion, WRAP ME Foaming Mousse, CONTROL ME Edge Gel & Edge Gel Mini, SHAPE ME Custard Gelée, MOISTURIZE ME Curl & Style Milk, LOVE ME 5-n-1 Leave-In Treatment, the CLEANSE ME Co-Wash, SLEEK ME Blowout Lotion, HYDRATE ME Moisturizing Shampoo & Conditioner now the new FORTIFY ME Strengthening Leave-In Conditioner and TWIST ME Curl Styling Pudding. The professional line includes a concentrated Setting Lotion perfect for wet setting, blow styling or waving natural and relaxed hair. Items in the Lottabody® signature collection can be found at Wal-Mart, Family Dollar, Dollar General, Fred's Super Dollar stores, Sally Beauty Supply and in beauty and barber supply stores. For more information on complete product offerings from Lottabody®, visit http://Lottabody.com. Join Team Lottabody® on Instagram, Twitter and Facebook @LoveLottabody.

Media Contacts:
Carolyn Fraser
[email protected]
347-688-6486

SOURCE Lottabody