Loton, Corp 's LiveXLive Subsidiary Enters Agreement with Rock in Rio

Subsidiary Obtains Exclusive Multi-Year Digital Streaming Rights for Rock in Rio, the World's Largest Music Festival in Advance of Network Launch

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Loton, Corp.

Sep 15, 2015, 06:00 ET

LOS ANGELES, Sept. 15, 2015 /PRNewswire/ -- Loton, Corp's (OTC: LIVX ) LiveXLive subsidiary has entered into an agreement securing the worldwide multi-year streaming rights for Rock in Rio, the largest music and entertainment event in the world. LiveXLive will power the HD digital broadcast of each and every night of Rock In Rio to viewers across the world on any connected device.

In the 15 previous Rock in Rio Events, 1,274 artists have played to more than 7.5 million people. The 30^th anniversary celebration in Rio de Janeiro kicks off September 18^th with seven days of performances from the top recording, multi-platinum artists in the world including: Katy Perry, Metallica, Rihanna, Elton John, Rod Stewart, John Legend, Motley Crüe, Sam Smith, Seal, Queen + Adam Lambert, One Republic, Queens of the Stone Age, and many more.

"We have an objective to expand the Rock in Rio brand worldwide and share with fans around the globe all the bliss and fun experienced at the events. This kind of partnership definitely amplifies these continued efforts," said Rafael Lazarini, Rock in Rio Global Head of Business Development.

The four-year agreement includes exclusive rights to stream all Rock in Rio Events live across the globe with the exception of China, Brazil, and Portugal in addition to allowing viewers to access the content on demand. LiveXLive will also shoot exclusive content from the venues and hosting cities – Rio, Lisbon, and Las Vegas.

"This partnership represents the company's vision to aggregate thousands of hours of live music and other exclusive curated content across the globe, making it easier than ever for fans to live a music driven lifestyle," said Robert Ellin, LiveXLive Founder and Chairman. "LiveXLive will give fans access to experience music around the world like never before and all from the palm of their hand."

In advance of the formal launch of LiveXLive later this year, the company will continue to acquire rights to top music festivals in addition to nightlife performances and other live music. The company is in discussions with content partners, venues and artists from around the world.

About Rock in Rio
Rock in Rio was founded in 1985 as a visionary communication strategy brought to life in Rio de Janeiro's breakthrough City of Rock. It is the world's greatest music and entertainment event hosting 15 editions in 3 continents since it's inception. Rock in Rio has more than 11 million followers on its social media platforms and is watched live in more than 200 countries worldwide.

About Loton, Corp (OTC: LIVX)
Loton, Corp (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary intends to be the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform plans to offer the world's leading music festivals with multiday and multistage coverage, unique concerts, intimate performances and cutting edge programming. We plan to extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, backstage access and both fan and artist perspectives. LiveXLive intends to feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe.

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SOURCE Loton, Corp.