Loton Corp Expands Deeper Into Music, Announces Its New Live Music Focused Network Subsidiary - LiveXLive

The first independent global live music and lifestyle network delivered across all digital platforms

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May 13, 2015, 12:37 ET

LOS ANGELES, May 13, 2015 /PRNewswire/ -- Loton Corp (OTC: LTNR) continues to expand into live music with the announcement of its new subsidiary LiveXLive. The company's mission is to aggregate thousands of hours of live music and content driven by live music through mutually beneficial relationships with the world's top talent, music companies, festivals, and promoters. LiveXLive showcases professionally produced, innovative, immersive and experiential live broadcasts in HD. Fans have the opportunity to see their favorite festivals, concerts and experiences on any screen they choose across all video platforms and devices from mobile to the home. These fans can view concert experiences from any connected device with exclusive access only LiveXLive brings from the stage to backstage, inside dressing rooms, and places previously off limits to anyone but VIPs and artists.

"We have assembled industry veterans and elite thought leaders in mobile, over-the-top (OTT), music, media, and technology. This world-class team of professionals has come together to deliver a new consumer experience. Similar to ESPN in sports, LiveXLive will provide consumers with the opportunity to view the most sought after live music around the globe via any distribution channel on a 24/7/365 basis," said LiveXLive founder/chairman Robert Ellin.

Live streamed music is the only remaining media genre without a dominant brand. While sports has ESPN, long-form content has HBO, and news has CNN, there is a tremendous amount of the high quality live music content available without a home. LiveXLive is partnering with rights holders and their influencers (agencies, promoters, venues, artists, and record labels) to build optimal digital strategies thereby increasing revenues for participants in the music world. LiveXLive is also developing key strategic relationships in technology, distribution, advertising, mobile, and virtual reality to augment its network delivery strategy.

The existing market is very significant, with over 3,500 festivals and 40,000+ concerts at 1,000+ venues per annum. These events are the basis for the live content provided by the LiveXLive network. The network is launching in the fall with live streaming network focus extending to desktops, mobile devices, tablets, connected televisions, gaming consoles, and virtual reality platforms.

President of LiveXLive and founder of Bulldog Digital Media, John Petrocelli, believes the expansion of the portfolio provides an opportunity to be the leader in live music. "We believe there is a true opportunity to fill the void in the current content landscape that does not feature a true leader for live streamed premium music experiences. In this nascent market, our team has a keen understanding and expertise on presenting this content in today's world of connected devices and social media platforms. We understand precisely how to execute events, series, and experiences that yield unrivaled engagement," said John Petrocelli.

Bulldog Digital Media is led by a team of ex AEG Digital Media executives who have facilitated the live streams of Coachella, Bonnaroo, Lollapalooza, Outside Lands, American Express Unstaged, The Grammys, Oscars and Masters, as well as hundreds of premium live streamed experiences. Today, this team works with festivals, venues, and artists to represent their live digital content portfolios to brands and agencies.

The LiveXLive advisory board includes Andy Schuon, co-founder of REVOLT and former head of programming at MTV and VH1, Jason Flom, CEO of Lava Records, Chris McGurk, former COO of MGM and CEO of Cinedigm, Steve Bornstein, former CEO of ESPN and the NFL Network as well as other prominent media and investment professionals.

"LiveXLive is well positioned with a credible team of music, video, technology, and brand partnership executives to become the global beacon for live music fans, and a welcome business partner for the music industry," said Andy Schuon.

"The parallels to the sports industry and the acquiring, aggregating, and curating multi-year rights to content much like our work at ESPN are undeniable. In today's connected universe where there is a passionate, global interest in live music, LiveXLive offers a very compelling proposition," said Steve Bornstein.

LiveXLive will go live in the end of the third quarter of this year.

About Loton, Corp.

In April, 2014, Loton, Corp. acquired a fifty percent interest in KOKO, a premier multimedia and lifestyle brand and one of London's iconic live music venues. KOKO is internationally renowned for delivering over 250 live music events per annum for the past ten years. Loton's KOKO subsidiary presented to itunes festival, and London Live, streaming live music to more than 300 million viewers in 70 countries around the globe. Loton is backed by Trinad Capital, a micro-cap and small-cap activist hedge fund based in Los Angeles, California. The fund is led by Robert Ellin, a seasoned portfolio manager with 25 years of investment experience. Mr. Ellin spearheaded investments in several publicly traded companies including ThQ, Grand Toys, Forward Industries (FORD), Majesco Entertainment (COOL), Command Security (MOC), Mandalay Digital Group (MNDL), iVillage (IVIL), Points International (PCOM), as well as private companies including iWon.com and SS industries.

Forward-Looking Statement

Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10K and 10Q with the Securities and Exchange Commission (SEC), press releases and other communications.

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SOURCE Loton, Corp.