NEW YORK, Feb. 18, 2014 /PRNewswire/ -- Lotame, the data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, organize, analyze and activate audience data, is participating in the panel, "The DMP To-Do List: Moving the Tech to 2.0," at OMMA's Data Driven Marketing (DDM) event on February 19th at 11:30 a.m. at the Sheraton New York Hotel and Towers.
The panel will focus on DMPs as the critical hub for ingesting the torrents of third party data pouring into marketing departments. Kalyan Lanka, VP of Product Management for Lotame, will join industry leaders to address how the next generation of DMPs plug into the wider range of internal marketing and data systems.
| WHO: |
Moderator - Shirley Xu-Weldon, VP/Analytics, VivaKi |
| WHAT: |
"The DMP To-Do List: Moving the Tech to 2.0" panel at OMMA DDM |
| WHEN: |
Wednesday, February 19th at 11:30 a.m. |
| WHERE: |
Sheraton New York Hotel and Towers |
For more information, please visit http://www.mediapost.com/ommaddm
About Lotame
Lotame is the DMP for Maximum Audience Impact— helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry's most robust audience management engine, they're able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We're dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we're doing things that others haven't thought of yet. To learn more, visit www.lotame.com.
SOURCE Lotame
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