Losing Sleep? The Solution May Rest in Your Mattress

HOFFMAN ESTATES, Ill., April 19, 2011 /PRNewswire/ -- In today's busy world, people are striving to do more with less free time.  As a result, Americans have become a sleep-deprived society, losing sight of not only how important a good night's sleep is to one's overall well-being, but also of the critical role a mattress plays in improving the quality of sleep. Recognizing America's continued struggle, Serta and the National Sleep Foundation (NSF) have joined forces on a groundbreaking industry partnership to promote better sleep through optimal product design and enhanced public education.

As part of this partnership, Serta has redesigned its flagship mattress, the Perfect Sleeper®, with input from the NSF.  First, Serta asked sleep-deprived consumers what issues were preventing them from sleeping well on their current mattress.  Then, Serta shared the results with the NSF and set out to design a new Perfect Sleeper that helps address five common sleep issues associated with mattresses: tossing and turning; lack of support; sleeping too hot or too cold; partner disturbance; and mattress roll-off or sagging.

"People's comfort and support needs while sleeping change over time. Even when consumers realize they might need a new mattress to address their changing needs, many are confused when it comes to picking the right one," added Andrew Gross, senior vice president of marketing for Serta. "The newly designed Serta Perfect Sleeper makes it easier to shop for a new mattress and is built to help address common sleep problems in one mattress line."

The new Perfect Sleeper is made with multiple advanced features and technologies that help address five common sleep issues associated with mattresses by providing:

• Pressure-Relieving Comfort
  • Serta's exclusive Advanced Comfort Quilt® helps to distribute weight evenly to reduce the pressure points that can cause tossing and turning.
• Proper Back Support
  • Serta's new FlexZone™ Innerspring uses technology formerly used only in premium mattresses costing $3,000 and more and is designed to "flex" to the body's contours while providing support where it's needed most.    
• Balanced Sleep Temperature
  • The Advanced Comfort Quilt® allows air to flow through the mattress easily for up to 42 percent more cooling power than traditional memory foam.
  • Cool Balance™ Fabric Technology helps regulate the flow of heat from the body for a more balanced sleep surface temperature.
• Undisturbed Sleep
  • The TrueSense™ motion-isolating coils found in Serta's FlexZone™ innerspring system is uniquely designed to reduce motion transfer from one sleep partner to another.
• No Roll-Off or Sag
  • The Total Edge® Foam Encasement strengthens the mattress edges to eliminate edge sag while extending the sleep surface.
  • Serta's ComfortLast® construction means that each Perfect Sleeper system is tested beyond industry standards to meet the demands of over 99 percent of the adult population.

In helping consumers through the mattress selection process, which often can be daunting, retail store associates trained by Serta will be armed with five simple questions. These questions, tied to the five common sleep problems, will help in quickly assessing individual needs and preferences to determine the best match.  The new Perfect Sleeper mattresses will be available in stores in April and will carry the "Official Mattress of the National Sleep Foundation" designation.

Promoting Better Sleep through Continued Education

The Serta and NSF partnership also includes a joint commitment to promote better sleep by educating consumers about the importance of a good night's sleep. Each new Serta Perfect Sleeper mattress comes with a complimentary educational National Sleep Foundation Guide to Sleeping Well, covering the basics of healthy sleep, ways to improve sleep and tips on when to seek help for sleep problems.

"This partnership and ongoing campaign represent an unprecedented opportunity to reach millions of Americans and change the way they think and what they know about sleep while continuing our mission to make sleep awareness part of the national health agenda," says David Cloud, CEO of the National Sleep Foundation.  "Taking sleep seriously is critical given the increasing demands of a busy lifestyle. Good quality and sufficient duration of sleep are as important to health as proper diet and regular exercise."

Serta will be using an "i heart sleep" social media campaign to support the launch and spark conversations about the importance of sleep and how mattress selection can help with common sleep concerns. Today, the "i heart sleep Serta® Perfect Sleeper® Contest" launches on Facebook and offers consumers the opportunity to win a new Perfect Sleeper mattress.

Serta Perfect Sleeper queen mattress sets are suggested to retail from $599 and $1,299. Visit serta.com for retailer locations and additional product information.

About the National Sleep Foundation

The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness and advocacy.  It is well known for its annual Sleep in America poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, D.C.  Its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America. Please visit www.sleepfoundation.org for more information.

About Serta

Serta is a bedding brand leader and the manufacturer of the best-selling premium mattress in America, The Serta Perfect Sleeper®, as well as the upscale Perfect Day® collection, the elegant Vera Wang by Serta® Collection and the new Trump Home™ Mattress Collection. For more information, visit, www.serta.com.  As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and four Canadian manufacturing plants.  In addition, Serta is distributed internationally in 60 other countries.  With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest-quality products. Friend us facebook.com/sertamattress or follow us @sertamattresses.

SOURCE Serta

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