LOS ANGELES RAMS AND PACSUN TEAM UP TO COMBAT CHRONIC ABSENTEEISM IN UNDER-RESOURCED SCHOOLS

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May 28, 2024, 09:58 ET

Rams and Pacsun announce donation of washer and dryer sets to 20 schools in Los Angeles; Local schools to receive $2 million worth of Pacsun clothing this year

LOS ANGELES, May 28, 2024 /PRNewswire/ -- Consistent attendance is the key to success for many students.

The Los Angeles Rams and Pacsun are donating washer and dryer sets to local schools in historically under-resourced communities to combat chronic absenteeism. Through their recently launched "Loads of Love" program supported by Thinkwatts Foundation, 20 schools from Compton Unified School District and Los Angeles Unified School District will receive a set, ensuring students have clean clothes.

Los Angeles Rams and Pacsun Team Up to Combat Chronic Absenteeism in Under-Resourced Schools (credit Los Angeles Rams)

The U.S. Department of Education describes chronic absenteeism, missing at least 15 days of school in a year, as a widespread educational crisis. Research suggests students in underserved communities are chronically absent due to varied challenges including poor health, limited transportation, lack of safety and limited access to clean clothes.

"We are incredibly proud of our partnership with the Los Angeles Rams and Thinkwatts Foundation to address the critical issue of chronic absenteeism in under-resourced schools. By providing washer and dryer sets and clothing donations through our community programs, we aim to remove barriers to ensure that every student has the opportunity to succeed. We are committed to making a tangible difference in their daily lives, and this initiative reflects Pacsun's ongoing commitment to supporting and uplifting the communities we serve," said Brie Olson, CEO of Pacsun.

To announce and celebrate the donations, the Rams and Pacsun joined Thinkwatts Foundation and the Los Angeles Unified School District on Friday, May 24 to host a free Pacsun Pop-Up Shopping Experience and washer and dryer ribbon cutting for students from 112th STEAM Academy in Watts. The students also enjoyed a youth football clinic and received autographed cards from Rams running back Kyren Williams who joined the special day. Photos and video from the event can be accessed here (credit Los Angeles Rams).

"We're just getting started with changing lives! This is a pure example of the power of what I like to call the See-Suite, when corporate meets community," said Thinkwatts Foundation Founder Brandon "Stix" Salaam-Bailey. "Amazing things happen when there is an aligned focus of impact between the two. The Thinkwatts Foundation and Rams tag team will continue to demonstrate excellence in positively impacting students, individuals, and communities in need by providing resources and opportunities needed to thrive academically and personally. Adding Pacsun is the cherry on top!"

Leading up to the 2023 season, the Rams and Pacsun renewed their partnership centered around incentivizing attendance at schools supported by Partnership for Los Angeles Schools, a non-profit managing 20 of LA Unified's highest-need schools in Watts, South LA and Boyle Heights. Last year, the Rams and Pacsun launched their "Geared for Greatness" initiative aiming to combat chronic absenteeism by providing new and fashionable clothing to get students excited about being present to learn. Over the past four years, Pacsun and the Rams have donated more than $3 million in product to provide new, on-trend clothing to more than 30,000 students throughout LA County.

"At Los Angeles Unified, we believe that every student deserves the opportunity to succeed, and that begins with being present in the classroom," Los Angeles Unified Superintendent Alberto M. Carvalho said. "By addressing barriers such as access to clean clothing, the Los Angeles Rams and partners are making a tangible difference in the lives of our students."

The "Loads of Love" program is an extension of "Geared for Greatness" and will include the Rams and Pacsun donating an additional $2 million worth of clothing to under-resourced schools served by Compton Unified, Inglewood Unified, LA Unified and Partnership for Los Angeles Schools this year. In January 2024, half of the allocation was donated to the 20 schools receiving washer and dryer sets.

"At the Rams, we pride ourselves on being present in our community and eliminating barriers to success facing our young people," said Los Angeles Rams Executive Vice President of Community Impact and Engagement Molly Higgins. "When we learned that lack of clothing – and clean clothing – contributes to chronic absenteeism that prevents learning in our under-resourced communities, we wanted to find a creative way to address the issue. We are grateful to our partners at Pacsun for donating $90,000 worth of clothing to the students at 112th STEAM Academy, and our partners at Thinkwatts Foundation who are helping us provide access to washers and dryers to keep the clothing clean and the students in school."

At the heart of the Rams' community impact efforts is a commitment to fight for equality, drive equity and provide access and opportunity. Through various programs and initiatives, the Rams work to address issues of poverty including education inequities. The Rams have placed an emphasis on becoming collaborative partners in the education space with the goal of closing the achievement gap for under-resourced students. Through year-round school engagement the Rams are working to do their part to ensure a stronger public education system, which the team knows is key to a thriving Los Angeles.

ABOUT PACSUN
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook and YouTube.

ABOUT THINKWATTS FOUNDATION
Thinkwatts Foundation is a 501c3 organization founded by Brandon "Stix"; Salaam-Bailey, with a primary focus on community grassroots activations along with developing financial literacy programs, custom container housing solutions, and charitable fundraising through entertainment industry efforts. Born and raised in Watts, California, Stix has worked his way to become a rapper, record producer, songwriter, and entrepreneur. However, his involvement with music is a jumping off point to his advocacy to giving back to his community through his Thinkwatts Foundation. As a staple in the community, Stix has formed deep rooted community relationships building bridges from the community to some of its professional residents such as LAFC, LA Clippers and the Rams.

In 2022, the Rams announced Stix as their recipient of the inaugural 2022 Inspire Change Changemaker Award. The league's award recognizes individuals who are making a difference in their communities through social justice work, either individually or as part of a nonprofit organization, across each of the NFL's 32 club markets. Stix was surprised with the award during an on-field recognition at the Rams Week 16 Inspire Change game against the Denver Broncos. Click here to learn more about the recognition.

ABOUT LOS ANGELES RAMS
The Los Angeles Rams – Los Angeles' original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.

SOURCE Pacsun