Lori Robinson Joins MWW's Consumer Lifestyle Marketing Practice As Senior Vice President

NEW YORK, Oct. 17, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, today announced that Lori Robinson has joined the firm's consumer lifestyle marketing practice as senior vice president. Robinson brings more than two decades of experience spanning consumer marketing, technology, home industry and health and wellness. At MWW, she will lead the New York consumer marketing practice and facilitate the growth of clients and teams. Robinson is based in the firm's New York office.

Robinson previously spearheaded Spong PR's New York operations as principal and senior director. She has served as senior vice president and director of marketing and business development at Hill & Knowlton, where she also managed the firm's New York consumer division.

"Lori is a very significant addition to the leadership team of our consumer marketing practice," said Tara Naughton, EVP and New York and New Jersey consumer marketing practice leader at MWW. "She brings a very accomplished background that includes both driving organizational strategy and developing highly successful communications campaigns for influential brands crossing consumer lifestyle, technology, health and wellness."

While at Spong PR for nearly four years, Robinson helped lead the agency's top home accounts, including Sherwin-Williams, Lutron Electronics, La-Z-Boy and Lamps Plus. She served as managing director of the company's New York office and provided client oversight, marketing, business development, staffing and office operations.

Robinson previously worked for six years at Hill & Knowlton creating and executing strategies to elevate the firm's national presence. At H&K, Robinson guided a diverse portfolio of clients, including TomTom; Beiersdorf, which manufactures NIVEA and Eucerin products; and Loders Croklaan Palm Oil, among others.  Earlier in her career, Robinson held vice president positions at GCI Group and at Edelman.   

Robinson earned a Bachelor of Arts degree in journalism from Arizona State University.

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing, research and insights, travel and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized over the years with top industry awards. Honors in 2014 include, the Global SABRE Award and SABRE Award for "North American Campaign of the Year", "PR Agency of the Year" by the PR News Platinum PR Awards, "PR Agency of the Year," by the International Business Awards as well as "Best Places to Work in New Jersey" by NJBiz and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.

SOURCE MWW

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