L'OREAL USA Professional Products Division is Changing the Face of the Professional Salon Industry

NEW YORK, Aug. 28, 2014 /PRNewswire/ -- L'OREAL USA Professional Products Division prestigious portfolio of brands including: L'Oreal Professionnel, Kerastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani and Essie Professional, announced its collaboration with StyleSeat, the web and mobile destination that gives salons and stylists a suite of integrated digital tools to run, manage and grow their business. Understanding that by 2017, the internet will influence 60% of all retail purchases, L'OREAL USA Professional Products Division created this custom program to support their network of salon owners and stylists, through every stage of their careers.  

On average, beauty professionals using StyleSeat are able to grow revenue by 70% in the first 15 months on the platform. The combination of simple web and mobile booking, a professional web presence, marketing tools, and a new e-commerce feature launching in the fourth quarter, has the potential to transform the business of salons and stylists within L'OREAL's esteemed network. Beauty lovers can also read recommendations from other clients and make online appointments with top salons or stylists in their areas.

"I think it's critical that salon owners and stylists partner with the necessary people who are going to take us into the future, build our business, make happy hairdressers, happy clients, and not be left behind," stated Redken Advocate and StyleSeat Member, Rodney Cutler, Cutler Salons.

"Salons must do a better job utilizing the opportunities made available to them in the digital world. We are lucky to have a partner in this endeavor such as L'OREAL, as well as appreciate the opportunity to increase our digital footprint and expose our company to a wider audience," stated Shu Uemura and Kerastase Advocate and StyleSeat Member, David Abrams, LuxeLab.

"We know that consumers shop online.  Through this collaboration, there will be a huge retail opportunity for the salon's business, as well as convenience provided to our new and existing clients," stated Redken and Pureology Advocate and StyleSeat Member, Linda Macchi, Salon 877.

"As a salon owner, we need to truly engage with our customers online.  It is incredible to be able to work with a company that creates these kinds of opportunities for its network, by providing them with the support of digital tools to manage and grow their business," stated Matrix Advocate and StyleSeat Member, Andreas Hogue, Andreas Hogue Salon.

More than 3 million consumers already use StyleSeat, with over 8 million appointments booked since its launch. Additionally, 40% of the appointment bookings that happen on StyleSeat, are outside the hours of business operation. "StyleSeat understands the need and expectation for salons and stylists to have an online and mobile presence, which is an extension of their brick and mortar destinations," stated Pat Parenty, President of L'OREAL USA Professional Products Division. "We want to support businesses with the tools and resources that can help improve the way they operate in a meaningful way while giving consumers the online salon access they crave."

Founded in 2011, StyleSeat is the fastest growing marketplace for beauty and wellness services. Through this collaboration, StyleSeat will offer L'OREAL USA Professional Products Division brands customized tools including: online booking; twelve months of free deluxe services; branded email templates and profile pages; spotlight on StyleSeat.com salon finder; tracking of client history; and more.

"By combining our knowledge of our consumers and the growing digital needs of the industry, L'OREAL USA Professional Products Division has an incredible opportunity to match the innovation of our company's DNA, " stated Sarah Liang, Assistant Vice President of E-Commerce & Digital Strategy at L'Oreal USA - Professional Products Division.

L'OREAL USA Professional Products Division will also offer qualifying members the opportunity to sell products directly to their clients on their personal profile pages on StyleSeat later this year.  Understanding that online retail continues to grow and can be a costly venture to navigate, L'OREAL USA Professional Products Division will manage the packing, shipping, and confirmation of all products shopped and shipped to the customers from the Salon's eStore.

"We are honored to team up with L'OREAL USA because of their leadership in innovation and beauty, with an incredible network of the most talented salons and stylists nationwide," said Melody McCloskey, co-founder and CEO of StyleSeat.  

To register your business or find a local salon or stylist for free, please visit: www.StyleSeat.com/SalonTools

L'OREAL USA
L'Oreal USA, headquartered in New York City, is the #1 wholly-owned subsidiary of L'Oreal SA, the world's leading beauty company. L'Oreal USA Professional Products Division impressive portfolio of brands includes L'Oreal Professionnel, Kerastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani and Essie Professional. In addition to corporate headquarters in New York, L'Oreal USA has Research and Innovation and Manufacturing and Distribution facilities across seven other states including New Jersey, Kentucky, Arkansas, Illinois, Ohio, Texas and Washington.  

About StyleSeat
StyleSeat is the largest and fastest growing marketplace for beauty and wellness services. The online and mobile platform gives beauty professionals free tools to help them run, manage and grow their business. StyleSeat gives clients a place to search, discover and book appointments with professionals in their area. www.styleseat.com

Press Contact:
Jennifer Ong | [email protected] | Caitlin Roller | [email protected]
212-679-2233

Photo - http://photos.prnewswire.com/prnh/20140827/140772

SOURCE L'Oreal USA

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