L'Oréal Paris Reveals The Beauty In Burgundy

The World's #1 Beauty Brand Predicts a Color Win in Advance of TV's Big Night Out

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Sep 17, 2018, 10:01 ET

NEW YORK, Sept. 17, 2018 /PRNewswire/ -- L'Oréal Paris is calling the trends, and tonight's red carpet will be tinted burgundy. The world's #1 beauty brand and red carpet authority predicts the color of the evening in beauty and fashion.

L'Oréal Paris Voluminous Burgundy Mascara.

With fall just around the corner, L'Oréal Paris forecasts that stars will be sharing their spotlight with the appropriately rich, show-stopping hue. This awards show in particular is the debut of a new season - ushering in not only the autumn television lineup, but an unofficial end to summer - viewers can expect to see fashion and beauty styles falling in line accordingly.

A twist on dark navies and classic blacks, and a deepened-up take on classic red, burgundy is a beautiful statement-making fashion choice for any occasion, from black tie to every day. It is also worth a second glance when applied to lashes, lids, lips, and more.

"As a makeup artist, I love nothing more than to play with color," notes Sir John, L'Oréal Paris celebrity makeup artist. "Burgundy is not only right on trend, but also stands the test of time and is totally wearable, which is a great combination."

To infuse a hint of unexpected color into a look, or to add a monochromatic finish to a burgundy outfit, opt for a colored mascara. Tried-and-true L'Oréal Paris Voluminous Original Mascara is now available in Deep Burgundy, which separates and builds lashes for a full look in a surprising shade.

Other ways to see the beauty in burgundy: a rich and long-lasting lipliner and lip color combination, like L'Oréal Paris Colour Riche Lip Liner in Truly Burgundy and Infallible Pro Matte Liquid Lipstick in Stirred.

For a cooler take on red, reach for burgundy hair color. Its deep and intensely saturated color brings a dimensional luster to hair and makes a bold fall statement.

About L'Oréal Paris:
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Elvive, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

Contact:
Jacqueline Glasner
[email protected]

SOURCE L'Oréal Paris