L'Oreal Paris Announces New Consulting Makeup Artist Billy B.

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Dec 04, 2012, 09:00 ET

NEW YORK, Dec. 4, 2012 /PRNewswire/ -- The number one global beauty brand, L'Oreal Paris, is thrilled to welcome renowned celebrity makeup artist Billy Brasfield (known best around the globe as "Billy B.") to the brand's impressive roster of experts. With more than 20 years of beauty experience, Billy B. will lend his expertise for product development, consumer education and creating trendsetting makeup looks for L'Oreal Paris spokespeople.

(Photo: http://photos.prnewswire.com/prnh/20121204/NY23293 )

Billy B.'s work has appeared on every notable high-profile red carpet including the Academy Awards, Emmys, Grammys and Cannes International Film Festival. His makeup artistry has been captured by some of the world's most iconic photographers, both past and present, for the covers and coveted beauty spreads of the world's leading beauty and fashion magazines. In addition to editorial, Billy B.'s work has been featured in acclaimed music videos for the hottest female artists and entertainers. His clientele includes top models, award-winning actresses and music industry icons such as Beyonce, Lady Gaga, Mariah Carey and Britney Spears.

Whether Billy B. is creating a look for an event, an editorial spread or a world famous music video, he pushes beauty boundaries and he's passionate about inspiring others in the makeup artist community through his work. Not abandoning his self-taught roots, Billy B. lectures and teaches both up-and-coming and established artists regularly. His remarkable ability to subtly enhance or completely transform a face has made him one of the most successful, influential and respected makeup artists in the world today. In addition to sharing his tricks of the trade with fellow artists, whether in person or thought his extensive Twitter following, Billy B.'s iconic beauty looks have been recreated via thousands of Internet makeup tutorial videos.

"Billy B. is an extraordinarily gifted artist, known for some of the most iconic makeup looks of our time. He was a natural complement to our brand because he is a trendsetter in the industry and inspires confidence in others," says Karen T. Fondu, President of L'Oreal Paris USA.

"I love my job. I feel lucky to have discovered my talent and consider it a privilege to share what I've learned. Working with women to help them look their best and feel more confident is the most rewarding part of what I do. I am honored to be joining L'Oreal Paris as we share the same passion for beauty, and I am thrilled to work with them to create and provide all women with the most inspired and advanced products and knowledge possible – because you're worth it," says Billy B.

Billy Brasfield's career path began in 1985. What he lacked in a plan, he made up for in drive and determination when he left his Mississippi hometown and moved to New York City. Without any prior experience in cosmetics, Billy B. charmed his way to a position behind the beauty counter of a leading department store. It was through this position that Billy discovered his true talent and passion. Now, more than two decades later, Billy B. has become a master of his craft, gaining recognition from makeup artists and industry experts worldwide.

When he isn't traveling the world doing what he loves, Billy B. resides in West Hollywood and Aberdeen, Mississippi. He joins a roster of distinguished L'Oreal Paris consulting beauty experts including Tom Bachik for Nail, Christophe Robin for Hair Color, Dr. Gervaise Gerstner for Skincare and Johnny Lavoy for Haircare.

Social Media Information:
Facebook: facebook.com/lorealparis
Twitter: @LOrealParisUSA
Twitter: @MrBillyB

About L'Oreal Paris:
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories – hair color, hair care, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look hair color; Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCreme, EverStyle, VIVE Pro, Studio Line and L'Oreal Kids hair care; Youth Code, Revitalift, Age Perfect, Go 360 Clean, Sublime Bronze, Sublime Sun and Men's Expert skincare; and the Colour Riche, True Match, Infallible, and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive "Can I Help You" diagnostic tool.

SOURCE L'Oreal Paris