L'Oreal Paris -- Go Beyond Clean Campus Tour

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Mar 22, 2010, 07:00 ET

NEW YORK, March 22 /PRNewswire/ -- L'Oreal Paris, the biggest beauty brand in the world, will support the launch of its breakthrough Go 360 Clean deep facial cleansing collection with the "Go Beyond Clean College Campus Tour" this spring. This on-campus experience will build consumer awareness and trial for L'Oreal Paris Go 360 Clean, establishing it as an innovative cleansing solution among college students.

The tour, managed by Legacy Marketing Partners (Chicago), will visit ten campuses from March 17th to April 27th to provide students with a range of brand engagements creating a motivating product trial platform while generating buzz. Utilizing a branded Airstream trailer and two battery-operated GEM cars, (Global Electric Motorcars) trained product specialists will invite students to use mobile face washing stations featuring Go 360 Clean, enjoy two-minute upper back massages and a professional makeup application.

Additional activities include free morning yoga classes, evening study break snacks, a local sweepstakes to win the newest touch screen computer on the market, and viral wakeup calls that encourage students to start their days with Go 360 Clean and tell their friends. Full-size product samples, branded spa headbands and $1 retail coupons will also be distributed to students.

Go 360 Clean is an innovative collection of four cleansing formulas for all skin types that features the first ever "Scrublet" cleansing tool. This super-soft, flexible cleansing disc applies the cleanser with 500 extra-supple touch points that gently glide across the skin, activating the cleansing formulas on contact, creating a hi-foam lather for a deeper clean and an amazing cleansing experience. Pores look smaller and skin is cleaner, smoother and softer.

About L'Oreal Paris

The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look haircolor; Elnett Satin Hairspray, EverPure, EverStrong, VIVE Pro, Studio Line and L'Oreal Kids haircare; Revitalift, Age Perfect, Ideal Skin Genesis, Collagen, Sublime Bronze and Men's Expert skincare; and the Colour Riche, True Match, Infallible, Bare Naturale and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others.

For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive "Can I Help You" diagnostic tool.

SOURCE L'Oreal Paris