Lord & Taylor Unveiled 2010 Christmas Windows

EVENT:

Lord & Taylor unveiled its annual Christmas Windows on November 15th, 2010 with performances by Emmy and Tony award-winner Kristin Chenoweth and the Young People's Chorus of New York City along Fifth Avenue.  For the first time ever, the company live-streamed the event online which allowed anyone to watch the festivities live. A video of highlights from the event was created and is available for viewing at: www.lordandtaylor.com/share throughout the holiday season.

BACKGROUND:

With the theme "Share the Joy," Lord & Taylor's mechanical holiday windows featured a series of 12 Christmas scenes set in NYC and inspired by favorite stories and memories that customers shared with the store.

Prior to the unveiling, the Young People's Chorus of NYC performed "Share the Joy," a holiday song composed exclusively for Lord & Taylor. Simultaneously, most Lord & Taylor stores throughout the chain hosted local student choral groups that performed the special song across nine states.  Each performance was recorded and videos will be posted on the site for viewing throughout the holiday season.

On November 15th, the Fifth Avenue store hosted "Charity Day," which raised over $25,000 for the American Red Cross in Greater New York, a non-profit organization that helps people prevent, prepare for and respond to disasters.  Customers who made a $5 donation to the charity received a 20% off single-item coupon as well as 15% savings throughout the day.  The store also supported the charity's preparedness mission with a drive to collect vital disaster supply items from customers that belong in everyone's emergency  "Go-Bag."

WHO:

Kristin Chenoweth, Brendan Hoffman, President & CEO of Lord & Taylor, members of the Young People's Chorus of New York City

WHERE:

Lord & Taylor, Fifth Avenue Windows

424 Fifth Avenue, New York City

WHEN:

Monday, November 15th, 2010

Event: 5:30 to 6 p.m.

IMAGES:

High res images also available upon request.

http://www.wireimage.com/SearchResults.aspx?igi=464717&s=lord%20&sfld=C&vwmd=e

PRESS CONTACT:

Andrew Blecher/LWP

646.443.2066

[email protected]