Lopez Negrete Communications Wins Top Digital Marketing Honor

Latin America - español

Web Marketing Association Bestows WebAward for Verizon Website

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Sep 29, 2011, 06:17 ET

HOUSTON, Sept. 29, 2011 /PRNewswire/ -- Lopez Negrete Communications, the largest independent, Hispanic owned and operated marketing agency, has been recognized for its excellence in Website development and honored with a WebAward by the Web Marketing Association in the category of Best Internet Service Provider Website, for its work on EnciendeteFiOS.com, Verizon Telecom's Hispanic Website.

"This award is a testament to the evolution of Lopez Negrete into a 'connected agency.' Not only does this showcase best-in-class digital development capabilities, but the awarded work is the result of a system working flawlessly from digital research and planning, through digital creative and into full-scale digital development," said President, CEO and Chief Creative Officer Alex Lopez Negrete. "Ours is not a Hispanic agency trying to do digital work for its clients. Rather, we are a Hispanic agency that has worked diligently to develop a full-service digital unit. When you are sitting at the table with the major digital agencies in the general market, there is no way around it. Your clients have high expectations, and you need to deliver."

The EnciendeteFiOS.com user experience and information architecture were designed upon defining the Hispanic consumer target's technographic profile, which was developed jointly by Lopez Negrete Communications and Forrester Research. Hence, the Website is a fully bilingual interactive Web experience that breathes life into the benefits of Verizon's fiber-optic technology, FiOS, launching users into a world presented in their preferred Spanish or English language, with interactive dialogues, video testimonials and editorial content. EnciendeteFiOS.com creates a user experience that drives purchase intent, guiding the consumer with intuitive tools, including a custom-built "Advisor" module that allows customers to determine the service package that best suits their lifestyle.

"While there are important and significant nuances in the way in which Hispanics interact digitally with brands, there is no secret to producing successful work as long as you design the experience with a clear and truthful customer journey in mind. In this specific case, research and planning informed the necessary insights to provide a passionate, tech-savvy segment of the Hispanic audience with a relevant and engaging, yet simple interface," said Leonardo Basterra, executive director of digital at Lopez Negrete. "EnciendeteFiOS.com breaks from industry standards by bringing human elements to products and services that traditionally rely on features and functionality to drive consumer preference. And, it vividly demonstrates how FiOS enhances a dynamic and passionate lifestyle."

The Web Marketing Association is the producer of the WebAward and announced winners September 14. Entries are judged on the criteria of design, innovation, content, technology, interactivity, copywriting and ease of use. Only one best Website award is given for each industry.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition (www.webaward.org) and Internet Advertising Competition (www.IACAward.org) have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 15th year, the WebAward Competition has become the premier event for Web developers and marketers worldwide.

About Lopez Negrete Communications, Inc.

Lopez Negrete Communications, Inc. is an independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, California, the company's billings are $160 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Wal-Mart Stores, Inc., Bank of America, Verizon Communications Inc., Georgia-Pacific (Quilted Northern), Kraft Foods (Kraft Singles, Maxwell House), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Sonic Drive-Ins, and others. With over 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com.

SOURCE Lopez Negrete Communications