LoopNet, the Most Heavily Trafficked Commercial Real Estate Website, Breaks All-Time Traffic Record In Third Quarter 2010

SAN FRANCISCO, Oct. 27 /PRNewswire/ -- LoopNet, Inc. (Nasdaq: LOOP), which operates the largest online commercial real estate marketplace, hit an all-time high in unique visitor traffic in the third quarter ended September 30, 2010, and widened its online visitor traffic lead among commercial property marketing and information services websites, according to Google Analytics and comScore, which are leading independent Internet traffic measurement services.  

Google Analytics reports that LoopNet.com had more than 6.2 million unique visitors during the third quarter, a new high for unique visitor traffic.  Google also reports that the average number of unique visitors was 2.3 million monthly during the quarter.

According to comScore Media Metrics, which provides comparative site traffic numbers, LoopNet also reached a new high in terms of traffic relative to other commercial real estate websites.  comScore reports that LoopNet.com generated 9.4 times the traffic of its nearest competitor for the first nine months of 2010 (January through September).  This continues a long-term trend of LoopNet increasing its share of commercial real estate search traffic: during 2007, LoopNet generated 4.6 times the traffic of the next competitor; in 2008, the multiple grew to 6.1 times; in 2009, it grew again to 7.1 times the next closest site; and now it stands at 9.4 times.

According to Mike Manning, Vice President of Marketing, "The fact that LoopNet is hitting all-time highs in both absolute unique visitor traffic and in our traffic multiple versus the competition is a clear testament to the energy and effort that we have invested in delivering increased value to our customers over the past year.  We have launched a number of innovations to help our members improve their knowledge of the market, access properties and drive increased distribution of listings and other information.  These include a new Property Research Database of over 7.5 million records; iPhone and iPad mobile apps; data on asking price trends; and free personalized marketing websites for our members."  

"The fact that LoopNet generates 9.4 times the traffic of its nearest competitor," he continued, "translates into unparalleled exposure for our members who are seeking to market their properties for sale and for lease."

About LoopNet

LoopNet, available at http://www.LoopNet.com, operates the most heavily trafficked commercial real estate marketplace online with more than four million registered members and more than six million unique visitors quarterly as reported by Google Analytics.  LoopNet also now offers one of the largest commercial property databases with more than 7.5 million commercial property records.  

The LoopNet marketplace covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale.  As of June 30, 2010, the LoopNet marketplace featured more than $450 billion of property available for sale and 6.8 billion square feet of space for lease.

LoopNet customers include virtually all of the top commercial real estate firms in the U.S., including Cassidy Turley, Coldwell Banker Commercial, Colliers International, Cushman & Wakefield, Grubb & Ellis, Jones Lang LaSalle, Lincoln Property Company, NAI Global, Newmark Knight Frank, ProLogis, The Shopping Center Group and Sperry Van Ness.

Forward-Looking Statements

This release contains forward-looking statements regarding our share of commercial real estate traffic, our efforts to differentiate our online commercial marketplace, deliver increasing information and value to customers, and the exposure for available properties listed on our marketplace.  These statements are based on current information and expectations that are inherently subject to change and involve a number of risks and uncertainties.  Actual events or results might differ materially from those in any forward-looking statement due to various factors, including, but not limited to, whether additional services will lead to new registered members, our ability to convert them into Premium Members and retain them, our ability to continue to attract unique visitors to our website, our ability to obtain or retain listings from commercial real estate brokers, agents and property owners, competition from current or future companies, seasonality and our ability to manage our growth.  Additional information concerning factors that could cause actual events or results to differ materially from those in any forward-looking statement is contained in our filings with the Securities and Exchange Commission (SEC).  Copies of filings made by us with the SEC are available on the SEC's website or at http://investor.LoopNet.com/sec.cfm.  LoopNet does not intend to update the forward-looking statements included in this press release that are based on information available to us as of the date of this release.

SOURCE LoopNet, Inc.

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