LoopNet Releases Next Generation of LoopLink, Which Powers Commercial Property Listings on More Than 1,000 Real Estate Web Sites

SAN FRANCISCO, Feb. 17 /PRNewswire-FirstCall/ -- LoopNet, Inc. (Nasdaq: LOOP), which operates the largest online commercial real estate marketplace, today announced the release of LoopLink 8.0, the new and improved, faster, search-engine-optimized property listing and display engine.  

Powering over 1,000 commercial real estate web sites -- including CBRE, Cushman & Wakefield, Colliers International, Grubb & Ellis, Jones Lang LaSalle, NAI Global, and ProLogis -- LoopNet's LoopLink technology is the #1 technology for searching and displaying commercial properties online.  This new generation of LoopLink technology improves the performance of corporate web sites by helping them more effectively attract visitors, match them to properties, and convert them into viable leads.

The primary enhancements to the LoopLink platform are:

• Search Engine Optimization (SEO): LoopLink 8.0 is the first commercial property search solution expressly designed to best enhance customer web site performance on Google, Yahoo! and Bing, helping to capture more visitors from organic search.
• Lightning Fast Search Results: LoopLink 8.0 returns property search results up to 5x faster, connecting prospects with relevant properties more efficiently than ever.  Research shows improving web site response time increases customer engagement and search activity.

In addition, LoopLink 8.0 retains the cutting-edge mapping tools, aerial and birds-eye property images, reporting capabilities and search features that have made LoopLink the preeminent platform in the commercial real estate industry.

"LoopNet is committed to helping our clients get the best possible results from their online marketing activities, whether on the LoopNet marketplace, on the major search engines including Google, or on their own company web sites," said Mike Manning, LoopNet's Vice President of Marketing.  "LoopLink 8.0 delivers a significant boost to our corporate customers' web site performance and their property marketing effectiveness.  LoopLink 8.0 also reinforces LoopNet's position as the leading innovator in online marketing of commercial real estate."

About LoopNet

LoopNet operates the largest and most heavily trafficked commercial real estate listing service online with more than 4 million registered members and approximately 5 million quarterly unique visitors.

The LoopNet marketplace, available at http://www.LoopNet.com, covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale.  At the end of September 2009, the LoopNet marketplace featured more than $460 billion of property available for sale and 6.5 billion square feet of space for lease.  

LoopNet customers include virtually all of the top commercial real estate firms in the U.S., including CB Richard Ellis, Cassidy Turley, Century 21 Commercial, Coldwell Banker Commercial, Colliers International, Cushman & Wakefield, Grubb & Ellis, Jones Lang LaSalle, Lincoln Property Company, Marcus & Millichap, NAI Global, ProLogis, RE/MAX, and Sperry Van Ness.

Forward-Looking Statements

This release contains forward-looking statements regarding the effectiveness, efficiencies and benefits of the enhancements to LoopLink, LoopNet's efforts to deliver increasing value to commercial real estate firms who use our LoopLink technology, and the improved web site performance and property marketing effectiveness enjoyed by corporate web sites using LoopLink 8.0.  These statements are based on current information and expectations that are inherently subject to change and involve a number of risks and uncertainties.  Actual events or results might differ materially from those in any forward-looking statement due to various factors, including, but not limited to, whether our corporate customers continue to use LoopLink 8.0, the ongoing volatility in the commercial real estate market, our ability to obtain or retain listings from commercial real estate brokers, agents and property owners, and competition from other commercial real estate search engines and current or future companies.  Additional information concerning factors that could cause actual events or results to differ materially from those in any forward-looking statement is contained in our filings with the Securities and Exchange Commission (SEC).  Copies of filings made by us with the SEC are available on the SEC's web site or at http://investor.LoopNet.com/sec.cfm.  LoopNet does not intend to update the forward-looking statements included in this press release that are based on information available to us as of the date of this release.

SOURCE LoopNet, Inc.

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