Looks Like a Charming Valentine's Day

Jewelry spending estimated to increase this year, while PANDORA tops Google jewelry searches

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Feb 11, 2011, 10:09 ET

COLUMBIA, Md., Feb. 11, 2011 /PRNewswire/ -- If Google searches are any indication, PANDORA jewelry will be a popular gift this Valentine's Day. The Google Retail Blog reported that the search terms "PANDORA Jewelry" and "PANDORA Charms" are the most popular Gem & Jewelry category queries as Web-users seek out Valentine's Day gift ideas. The blog additionally reported that Valentine's Day gift givers this year have increased their mobile shopping-related searches and are most interested in traditional items such as flowers, perfume and jewelry.

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In addition, the National Retail Federation's 2011 Valentine's Day Consumer Intentions and Actions Survey estimates that spending on traditional Valentine's Day merchandise this year will increase by more than 11% over last year. The gift of jewelry is particularly popular this season, with consumers expected to spend $3.5 billion on jewelry leading up to February 14, up from an estimated $3 billion in 2010.

"Valentine's Day is a day to celebrate your loved ones and we want you to remember not only your sweetheart on this special day but all of the special women in your life," said Angel Ilagan, Chief Marketing Officer, PANDORA North America. "Show your daughters, mothers, sisters and friends how much you really care with a one-of-a-kind gift from PANDORA — jewelry lasts longer than flowers and chocolate ever will."

To make digital and mobile gift shopping even easier, PANDORA recently launched bracelet-building applications for Facebook, the iPhone and iPad. Consumers can share their virtual creation on Facebook, via e-mail or by printing out a detailed description of the bracelet to bring to their nearest PANDORA retailer.

PANDORA has a loyal consumer following and its popularity has increased dramatically since its North American expansion in 2003. Today, products are sold in more than 2,500 fine jewelry locations throughout the North American market, including over 100 PANDORA stores.

About PANDORA

PANDORA has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. PANDORA's affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with handset gemstones. The perfect gift for any occasion, PANDORA jewelry is sold in 53 countries on six continents in more than 10,000 locations, including over 320 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 4,800 people worldwide of whom more than 3,500 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2009, PANDORA's total revenue was DKK 3.5 billion (approximately USD 618 million). For investor information, please visit www.pandoragroup.com.

SOURCE PANDORA