Looking for an App in Confusing, Fragmented Jungle of 625,000 Available?

NEW YORK, March 7, 2011 /PRNewswire/ -- A new web-based consumer guide to navigating the vast mobile app universe launches today. The site, mobilewalla.com, is a deep search and discovery engine designed to be the pioneering solution for consumers to address the well-known problem of navigating the highly fragmented, rapidly growing mobile app marketplace, slated to reach 1 million apps by the end of 2011.

Mobilewalla incorporates groundbreaking new technology innovations that offer the first-ever uniform, unbiased rating system for the mobile app universe. The system currently allows a variety of searches across all apps available on Apple, Android, Blackberry and Windows 7 App stores.  It scores and rates all these apps as well as every developer in these markets. Through its technological breakthroughs, Mobilewalla offers its users a number of interesting and useful ways to slice and dice the universe of apps, such as viewing apps in order of relevance, age, or "hotness" in, and across, all categories.

Anindya Datta, Ph.D., and founder of Mobilewalla, says, "Currently searching the app world is extremely daunting, and discovering useful apps a near impossibility. Mobilewalla provides the consumer a 360 degree view of all apps and their categories making navigating the mobile app universe a better experience for consumers."

Mobilewalla will rate the attractiveness of apps based on many variables, including their in-store rank, consumer reaction, and the volume and sentiment of social media conversations on Facebook, Twitter, Youtube, blogs, as well as on price.

How Mobilewalla Works

Mobilewalla will offer its users extensive search capabilities as well as a number of ratings lists. The four types of searches on Mobilewalla are: name-based search, category-based, search by developer and most importantly, a keyword-based free form search (fantasy baseball, birthday cupcakes).The rating lists will include a variety of useful ways to view the app world: New Apps, Hot Apps, Fast Movers, Star Developers, All Time Greats and Clash of the Titans, which will contrast and compare the content and growth of the four major app stores.

The "Hot" Factor

What were some of the hottest apps for the week of February 28th?

The highest scoring celeb for all apps across all stores for the week are: Celebrity Watch, L'il Wayne Ringtone, Lady Gaga Ringtones, I am Jordan, Celebrity News, Young Jeezy Ringtones, I am Lady Gaga, I am Britney Spears, I am Rihanna, I am Shakira

The top scoring apps on iPod/iPhone in the sports category are: Touch Hockey, ESPN ScoreCenter, Yahoo! Sportacular, Deer Hunter 3D, JIRBO Paper Football, Flick Fishing, FOX Sports Mobile, Finger Sprint, ESPN 2010 FIFA World Cup and Yahoo! Fantasy Football.

Dr. Datta is a reputed technologist and a faculty member of the School of Computing at the National University of Singapore (NUS), where his team has been responsible for the many technical innovations that power Mobilewalla.

About Mobilewalla

Mobilewalla is a new web platform that provides a deep search engine and breakthrough technology to help consumers, developers and advertisers navigate the highly fragmented mobile application marketplace.  Mobilewalla offers a real time rating and ranking system for every mobile app in every category available on Apple, Android, Blackberry and Windows 7 app stores, plus a new ratings system for the developers who write these apps. Founded by Anindya Datta, PhD, reputed technologist with contributions to the state of the art in databases and internet systems. For the first time, Mobilewalla brings navigability and standardization to the mobile app universe.

SOURCE Mobilewalla