Lonrho's Oceanfresh Wins Pick n Pay Private Label Account

LONDON, May 6, 2011 /PRNewswire-FirstCall/ -- Lonrho's Oceanfresh has announced that after a lengthy product testing and development program Oceanfresh has been chosen to supply 16 of the 19 items that Pick n Pay will be launching under their private label brand. The new range includes product lines for general day to day consumption as well as new products that will form part of the prestigious 'Finest Range' category from Pick n Pay.

First deliveries of the new lines are expected to start in September 2011. Since becoming a Lonrho subsidiary in June 2010, Oceanfresh has increased its ranges and capacity and has focused on providing excellence of service, outstanding quality products and strong, reliable retail relationships both in the African market and globally.

    Enquiries:

    Lonrho Plc
    Geoffrey White, Chief Executive
    +44(0)20-7016-5105

    Pelham Bell Pottinger
    James MacFarlane
    +44(0)20-7861-3232

SOURCE Lonrho Plc