Longsys Acquires Lexar Brand, a Leading Brand for High-Performance Removable Storage Solutions

Strength of Lexar Brand Combined with Longsys' Consumer Storage Dedication Enables Continued Support to Existing Lexar Customers as well as Exciting New Growth Opportunities

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Longsys Electronics

Aug 31, 2017, 11:50 ET

SHENZHEN, China and SAN JOSE, Calif., Aug. 31, 2017 /PRNewswire/ -- Longsys, a world leader in consumer flash storage, today announced that it has acquired the Lexar trademark and branding rights from Micron Technology, Inc. The Lexar brand has long been recognized as a leading brand for high-performance, high-reliability removable storage solutions for a wide variety of applications, such as the professional photography market. This acquisition provides assurance to existing Lexar customers that the solutions and support they have come to expect from Lexar branded products will continue to be available. Additionally, the market reach and product breadth provided by Longsys promises to expand the Lexar customer experience into new market segments and geographies.

Longsys Acquires Lexar Brand

"We are very honored to acquire the Lexar brand," said Huabo Cai, CEO of Longsys Electronics Limited. "Lexar has built a great brand name and our vision is to make it even greater. Existing customers can rest assured that the innovative solutions and excellent support that they have experienced from Lexar will continue. The mission to make Lexar the go-to brand for high-performance removable storage continues, and we will expand upon it to offer even more compelling solutions as the age of wireless and big-data impact the consumer storage markets."

Longsys has been focused on flash storage for over 18 years and provides a broad portfolio of solutions. Its embedded storage brand FORESEE^® is leading in the market in China and growing rapidly on a worldwide basis. The company develops complete solutions, including software and hardware, which is key to innovation and deploying leading-edge flash technologies, such as 3D NAND. Longsys currently sells over 100 million flash-based products to the market on an annual basis. Lexar customers will benefit from the strategy and company culture of Longsys, including innovation, stability, strict quality control, localized and customized support and services, and a consumer storage focus.

Longsys envisions continued growth in the removable storage market, as many industry trends impact the consumer, including big data, wireless, and Quality of Service (QoS). Virtual reality, 8K video, automotive infotainment, video surveillance and drones are all examples of emerging applications expected to drive demand for high-performance, high-reliability removable storage. Longsys, with its focus on consumer storage, innovation, quality and reliability, is uniquely positioned to offer Lexar products and services to help solve these complex problems and provide solutions the market will demand.

About Longsys

Established in 1999, Shenzhen Longsys Electronics Co., Ltd is a Chinese DMS company (Design, Module, Service) which focuses on NAND flash applications for software and hardware products. We are an innovation company selling exciting products across the world. Longsys aims to combine market feedback with innovative concept design that provides solutions for our customers' requirements. Our strengths are in R&D, IC firmware design, wafer packaging, substrate design and mobile app design. We are confident of our ability to deliver the best product value to our customers. Longsys is extending the capabilities of flash products from just device storage to both wireless and system storage. We are a leader in the manufacturing and design of storage related products and services for our Industry. We provide easy to use information services aimed at end users, industrial user, mobile internet, and wireless home network solutions.

About Lexar^®

Lexar has been a global leading brand in storage solutions and is trusted by customers. Whether in taking pictures and videos, watching movies on tablets, or moving and sharing files on mobile devices, Lexar storage solutions can provide the maximum performance and reliability required for a user's digital device.

Lexar is well aware of the market for photography, video, storage and mobile devices. Lexar has developed and launched industry-leading storage products with the latest format, technology and capacity. Lexar has more than twenty years of experience in storage standards, flash design, component development and supply chain management.

Lexar's products design has been tested by Lexar Quality Labs (a laboratory with more than 1,200 digital devices) to ensure the performance, quality, compatibility and reliability. Lexar is committed to providing outstanding customer service through friendly interaction, personalized advice and expert support. Because of Lexar products' high-performance, high-reliability and with expert support, customers can trust Lexar when storing important transactions.

SOURCE Longsys Electronics