Long-Term Care Insurance Leader Joins American Senior Services Incorporated (ASSI)

ST. PETERSBURG, Fla., April 26, 2013 /PRNewswire/ -- American Senior Services Incorporated (ASSI) (http://www.truefreedomhomecare.com) today announced that Mark Goldberg, a leader in the long-term care planning field, has joined as Chief Operating Officer.

"Mark was one of the missing components to our leadership team, and we are delighted to have him onboard," said ASSI CEO Bobby Gross. "Mark is one of the few professionals in the senior sales space that knows what it takes to grow a business year over year in the form of product sales and sales leadership."

Goldberg started his career in the long-term care planning field as a top agent at Amex Life in 1991, and later moved into sales management. In 1996, he transitioned to Transamerica to support the company's desire to create an independent national career force for long-term care insurance agents. Transamerica merged with ACSIA in 1998, which was sold in 2000 to Conseco, a Fortune 100 company. Goldberg was appointed to Vice President, which he held until 2002 until he left to support Prudential with its new long-term care insurance career program.

Goldberg returned to ACSIA in 2004 as National Sales Manager, and was later appointed President in 2007, where he remained until 2013, leading the company to eight consecutive years of double-digit growth.

"ASSI is the gold standard for home care and custom companion care services. I'm honored to join the team," said Goldberg. "True Freedom II is a true innovation, offering guaranteed acceptance for the senior community when they need it most."

About American Senior Service Incorporated (ASSI)
ASSI offers one of the most viable alternatives to traditional home care insurance. Plans support seniors with activities of daily living and companionship, as well as urgent care and overnight benefits, all in the comfort of their own homes. ASSI services are provided by a network of home care providers, and also allow one to choose a friend or neighbor to administer care. True Freedom II Plans are Service Contracts, NOT Insurance. All True Freedom Home Care Plans feature:

• Guaranteed Acceptance
• No Health Questions
• No Claim Forms
• No Deductible
• No Co-pays
• No Age Limits

For more information, visit http://www.truefreedomhomecare.com or watch at http://www.youtube.com/TrueFreedomHomeCare

SOURCE American Senior Services Incorporated