Long Superior For ROI, Promotions Now Trails Media in Efficiency

Analytic Partners Newest ROI Genome Report Analyzes If Promotions Have Lost Their Punch

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Nov 14, 2018, 15:42 ET

NEW YORK, Nov. 14, 2018 /PRNewswire/ -- While for many years promotional activities had in general a higher ROI than advertising, that reality has significantly reversed, with media today some 35% more efficient on average.

What are the factors that have driven this change and what can marketers do to ensure that their promotions spend is being maximized?

Analytic Partners, the global leader in marketing analytics, has released "ROI Genome Report: Have Promotions Lost Their Punch?", the latest in a series of reports based on the learnings of the company's ROI Genome – the goal of which is to create marketing wisdom from accumulated numbers and knowledge.

ROI Genome Report: Have Promotions Lost Their Punch? investigates how the effectiveness for advertising and promotions have changed over time and outlines how marketers can ensure that the two work together for the best results.

The report outlines the two main issues impacting promotions ROI today – consumers being oversaturated with deals and the role of technology making pricing more transparent to them – and provides four key principles for optimizing spend moving forward.

Key topics within the report include:

Promotions vs Advertising – When is Each Appropriate?
Global Efficiency Trends for Promotions and Advertising
Promotional Spend vs ROI
Promotional Frequency vs ROI
Media Spend's Effects on Promotional ROI
Advertising vs Promotions - 4 Principles to Consider

Over the past 14+ years, Analytic Partners has collected marketing and analytic intelligence across industries and countries to form the core of the ROI Genome. This report is the latest opportunity for the ROI Genome team to look into a different aspect of marketing and advertising and uncover actionable intelligence.

"Promotions are a powerful conversion lever for many brands but there has to be a balance with advertising media in order to drive optimal ROIs," said Mike Menkes, SVP at Analytic Partners. "This report is meant to provide insights for readers to improve their efforts and a look into how ROI Genome helps our clients with a deep understanding of marketing performance drivers."

ROI Genome Report: Have Promotions Lost Their Punch? is available for download. To learn more and read the report, visit: https://analyticpartners.com/resources/roi-genome-report-promotions-vs-advertising/

About Analytic Partners
Analytic Partners is a global analytics company that leverages adaptive modeling techniques and tools to help companies generate better business results, drive growth, and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance.

SOURCE Analytic Partners