Long Love Fruit. Yoplait® Introduces Fruitful, A New Yogurt With 1/3 Cup Real Fruit In Every Container

MINNEAPOLIS, Sept. 3, 2013 /PRNewswire/ -- Fruit lovers are picky about what they eat. That's why Yoplait® is proud to introduce Fruitful, a premium yogurt blended with 1/3 cup real fruit in each cup. Featuring six delicious flavors, Fruitful contains fewer than 10 simple ingredients and no artificial flavors or sweeteners.

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"At Yoplait, we are giving fruit lovers a convenient and delicious way to enjoy fruit throughout the day," says Laura Arcieri, associate marketing manager for Yoplait. "Many people like to stir their own fruit into yogurt, so Fruitful allows them to skip that extra step and dip their spoons right into a feel-good treat."

As the newest member of the Yoplait line of products, Fruitful proves fruit is so much more than just a flavor, with quality chunks of real fruit and creamy yogurt in every bite. Fruitful comes in six delicious varieties:

• Pineapple
• Strawberry
• Mango Pineapple & Orange
• Blueberry
• Peach
• Cherries & Red Berries

Yoplait Fruitful is now available at most grocery retailers in select regions across the Central and Midwest United States and has an MSRP of $1.19 per 6-oz. cup. To find Fruitful in your area, please visit www.generalmills.com/ProductLocator.aspx.

More information about Yoplait Fruitful can be found at www.yoplait.com/yoplait-in-action/fruitful.  On the same website, those interested in spreading the love about the joys of fruit can find and pin Fruitful mantras. The mantras are digital posters featuring whimsical sayings such as, "To fruit or not to fruit? That is never the question," and "Fruit: Not so forbidden after all."

Find Yoplait on Facebook at www.facebook.com/Yoplait, on Twitter at twitter.com/Yoplait, and in the yogurt aisle adjacent to Greek and other premium yogurts.

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion. Visit www.generalmills.com.

SOURCE Yoplait

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