London Luxury Named Exclusive Home Textiles Licensee for Elizabeth Arden Brand Worldwide

NEW YORK, March 1 /PRNewswire/ -- London Luxury LLC, a leading manufacturer of innovative and premium home textile products, announced today that it has entered into a worldwide licensing agreement with Elizabeth Arden, Inc., a global prestige beauty products company. The license agreement covers the exclusive use of the Elizabeth Arden brand and trademarks for the bedding, bath and home spa accessories categories.

"Elizabeth Arden is one of the most prestigious brand names in the world of beauty and spa," said Marc Jason, CEO of London Luxury. "The Elizabeth Arden bedding, bath and spa collection will deliver spa-inspired luxurious products that leverage the equities for which the brand is best known, and will be designed for the style-conscious woman who appreciates the unique combination of quality and value. We are excited to partner with Elizabeth Arden on this journey."

"London Luxury is a known market leader in the luxury home textiles market," said Elizabeth Park, EVP Global Marketing, General Manager Elizabeth Arden US.  "Their expertise will serve as a perfect complement to our brand's heritage, as we expand beyond the beauty aisle. We are thrilled to partner with London Luxury and look forward to a long and successful partnership."

London Luxury will introduce the Elizabeth Arden home collection at the New York Home Fashions Market from March 8-12, 2010. Scheduled visits to London Luxury's showroom are available by contacting [email protected].

ABOUT LONDON LUXURY LLC

London Luxury LLC is one of the nation's leading manufacturers of innovative and premium textile products for the home. The company is based in New Rochelle, New York, with a showroom in New York City. For more information please visit www.londonlux.com.  

SOURCE London Luxury LLC