LogFire Announces Innovative Cloud-Based Dynamic Fulfillment Solution

ATLANTA, March 18, 2014 /PRNewswire/ -- LogFire, the leading multi-tenant cloud-based warehousing and in-store inventory management and fulfillment solution provider, announces LogFire Dynamic Fulfillment, leveraging the power of real-time supply chain planning and execution to provide optimized fulfillment.  Dynamic Fulfillment, offered as part of LogFire's Version 6 Cloud-based Software as a Service (SaaS) Solution suite, provides cross-industry value for any company that has multiple sourcing locations and alternatives to meet customer demand.

In today's customer demand-driven omni-channel and online ecommerce world, businesses need to harness innovative ways to improve the age-old problem of leveraging their investment in inventory, transportation, and labor and make best overall decisions to maximize customer service. With the cost effectiveness and massive processing power "the cloud" provides, companies of all sizes can now afford a solution to constantly evaluate every business decision and the effect of ongoing real-world activities in real time, without the limitations, default decision making, or timing lag of traditional systems.

"Even the largest Tier 1 companies that have tried to standardized on a common enterprise solution to be the hub of their back office or merchandising operation, most still have two or more solutions – whether by channel or by division or geography plus ecommerce – to capture customer and/or store demand and default fulfillment decisions," states Diego Pantoja-Navajas, LogFire founder and CEO.  Distributed Order Management (DOM) solutions, that have evolved since the category was created in the late '90s to solve the enterprise problem of disparate order management systems, were designed as a way of creating a consolidated common order book of demand across systems. "While filling a gap in enterprise systems, decade-old DOM technology and solutions were not designed to leverage the power available today in the cloud, nor are DOM solutions designed to make real-time optimized decisions leveraging a combination of planning and execution solution capabilities based on up to the minute execution realities," added Pantoja-Navajas. 

LogFire Dynamic Fulfillment takes an innovative, highly flexible and configurable approach to deliver optimized fulfillment decisions across sourcing alternatives and locations. Leveraging virtually unlimited processing power available in the cloud to provide timely decisions based on real-time inventory and demand information, advanced planning algorithms are able to weigh all alternatives and constraints in making the most informed decision available for any group of orders or individual order line to system-determine which specific distribution center, warehouse, store or vendor location should be used to fulfill any give order demand. 

LogFire Dynamic Fulfillment leverages the ability to manage overall end-to-end inventory data along with all multi-channel demand information and online detail execution precision to drive integrated advanced supply chain planning optimization algorithms embedded in the Dynamic Fulfillment solution.  Real-time decision making is performed online in background at incredible speed and efficiency, and done in a way to not impede or impact the operational performance of personnel performing other online operational or logistics functions, but still leverage live production data to make the best fulfillment sourcing decisions. The solution is even able to re-evaluate and make improved sourcing decisions over less intelligent order management or enterprise systems defaults used to select a sourcing location in today's operations.

Perfect for ecommerce companies, as well as retailers wishing to advance their omni-channel and efulfillment initiatives, while improving their overall inventory management and merchandising system capabilities. Also highly applicable to any multi-source enterprise operation in any industry that does not want to rely on their non-optimized enterprise or ecommerce system default sourcing information for fulfillment. LogFire Dynamic Fulfillment is an extension to the LogFire inventory management, warehouse management, and in-store inventory and fulfillment cloud-based solutions. Each of the solutions can be installed separately or added as part of a phased rollout to add incremental business value and benefit. Monthly SaaS pricing allows companies of all sizes to be able to afford the latest Tier 1 supply chain planning and execution capabilities and benefit from ongoing solution innovation and new version releases.

About LogFire

LogFire is the leading provider of innovative multi-tenant cloud-based supply chain execution, warehouse management, in-store inventory management, and fulfillment solutions for manufacturers, wholesalers, retailers, e-commerce companies and logistics service providers (3PLs/4PLs) of all sizes.  LogFire combines strong supply chain, warehousing, logistics, and retail domain expertise with flexible cloud-based solutions and Software-as-a-Service (SaaS) pricing for multi-channel warehouse management and in-store inventory management needs, providing inter-enterprise as well as extended-enterprise network and total cost of ownership advantages over traditional systems. For more information visit www.LogFire.com

CONTACT:
Larry Ferrere
LogFire
Office: (678) 261-9000
Email

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