Localytics Unveils Places, Combining Powerful Location Data and Real Time Push Notifications in One Comprehensive Platform

BOSTON, June 1, 2016 /PRNewswire/ -- Localytics, the leading mobile engagement platform, today announced the general availability of its new real-time geofencing product, Places. The product unites the digital and physical worlds by enabling companies to analyze detailed location data and send real-time push notifications to users based on their physical location. With Places, companies can create the most contextually relevant, personalized mobile engagement possible.

"The potential of location data for creating more personalized experiences for app users has always been there, but companies have struggled to deliver," noted Lou Orfanos, VP of Product of Localytics. "This has largely been due to an over-reliance on data that was both historical and inexact. Places solves these limitations with the introduction of real-time geofences built directly into our mobile engagement platform, making it the most comprehensive location-based solution available."

Places combines both powerful location data and real-time engagement features in one platform. To personalize user engagement, the platform offers the ability to target push notifications based on current or previous location along with other user behaviors and attributes. The platform also analyzes both retroactive and real-time user data to surface the most relevant insights about user patterns and behaviors. These powerful features enable companies to:

1. Identify user patterns at specific locations: For example, a retail app can use the data to understand times of peak foot traffic, evaluate the potential success of a new store location, and gain insight into which stores are driving the most traffic.
2. Develop deeper relationships with distinct groups of users: That same retailer can remind returning customers of unspent store credits or thank them with a special deal as they approach the store.
3. Extend experiences from live events and build user profiles based on known interests: For instance, a fitness app could record users who attended a triathlon so that later on, they can send content specifically about triathlon racing to that audience segment.
4. Offer location-based notifications: A travel app could send points-of-interest tips to travelers visiting a new city or a ticketing app could send an offer to sporting enthusiasts in the area of an upcoming game.
5. Evaluate and engage users at physical points of interest, such as billboards or out of home displays: For instance, an entertainment advertiser could send a deep link, via a push notification, to users who pass by a billboard to learn more about the featured movie. With the user data, they can also track the success of the campaign from the data captured in the geofenced area.

Places works by automatically saving app events when users enter or exit a predefined geofenced area, regardless of whether people are active in the app. With the data, companies can build marketing campaigns that target users who have previously visited a specific location. More importantly, the geofence can be used to trigger real-time push notifications, making app marketing more relevant, more timely and more engaging.

Additionally, Places is built with the enterprise in mind, supporting up to 10,000 geofences (with no limits on how many can be included in messaging campaigns) without requiring companies to add another SDK to their tech stack.

To learn more about Localytics Places, visit Localytics.com.

About Localytics

Localytics is a leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at Localytics.com.

Contact: Alex Ingram, [email protected], (781) 966-4100

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SOURCE Localytics

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https://www.localytics.com

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