Localytics Named 'Cool Vendor' By Gartner

BOSTON, May 27, 2014 /PRNewswire/ -- Localytics (www.localytics.com), the leading marketing and analytics platform for mobile and web apps, today announced it has been included in the list of "Cool Vendors in Mobile Marketing"ⁱ report by Gartner, Inc.

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Localytics was evaluated on its full-featured analytics and app marketing platform, with product offerings for both app developers and the enterprise market. Used in more than 25,000 apps on more than 1.5 billion devices, Localytics helps companies such as ESPN, eBay, Fox and SoundCloud drive user engagement, loyalty and revenue.

"Mobile marketers need to ensure their strategies are built on top of solid analytics foundations — ranging from standard mobile website and native-app analytics but also more specialized forms such as location," writes Gartner Research Vice President Mike McGuire and Gartner Research Director Jake Sorofman.

"We believe being named a 'Cool Vendor in Mobile Marketing' by Gartner is validation in the rise of data-driven mobile app marketing," said Raj Aggarwal, CEO of Localytics. "Forward-thinking brands are making informed marketing decisions with rich data insights about their users' behaviors. With Localytics, you can not only reveal opportunities to engage and convert users, but also create personalized app experiences and automated marketing campaigns to meet your business objectives such as increasing your in-app purchases or reducing churn."

To read the full Cool Vendors 2014 report, visit here.

Additionally, Localytics has been cited in Gartner's "Market Guide for Mobile Marketing Analytics,"ⁱⁱ which recognizes the providers that offer the features and capabilities marketers need to execute successful mobile strategies. To read the full "Market Guide for Mobile Marketing Analytics" report, visit here.

About Localytics
Localytics is the leading and most powerful analytics and marketing platform for mobile and web apps. It is used in more than 25,000 apps on more than 1.5 billion devices, helping companies such as Fox, Microsoft, Visa, Rue La La and the New York Times drive user engagement, loyalty and customer lifetime value. The platform allows organizations to gain deep, actionable insights into app user behaviors, and to create automated marketing and re-marketing programs for efficient user acquisition, targeted push and in-app messaging, and a personalized in-app experience. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Foundation Partners and Polaris Partners. Learn more at www.localytics.com.

Gartner Disclaimer:
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Media Contact:
Steve Vittorioso
InkHouse for Localytics
781-966-4100
[email protected]

_________________________
ⁱ Gartner "Cool Vendors in Mobile Marketing" by Mike McGuire and Jake Sorofman, May 7, 2014.
ⁱⁱ Gartner "Market Guide for Mobile Marketing Analytics" by Mike McGuire and Martin Kihn, May 14, 2014.

SOURCE Localytics

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