Localytics Launches Uninstall Tracking to Help Businesses Win Back and Retain Users

BOSTON, June 15, 2016 /PRNewswire/ -- Localytics, the leading mobile engagement platform, today announced it has launched Uninstall Tracking to enable businesses to better understand why users disengage from their apps, making it easier to target re-engagement efforts to users who have uninstalled. The new feature, which is currently in private beta, is another important tool that, when combined with the Localytics platform's rich user data, insights, and powerful engagement capabilities, will help organizations better understand their users and deliver the mobile experiences that they want.

"While the potential was always there, it wasn't until recently that uninstall tracking has emerged as a viable tool for businesses to better understand app user behavior," said Lou Orfanos, vice president of product at Localytics. "We're now at a point where accurately tracking uninstalls across iOS and Android is a reality, removing the questionable results of the past. Now our customers are able to track uninstalls as an important complement to their efforts to better understand, and ultimately prevent, user churn."

Thanks to key recent improvements to Apple's services and transparency around push, Localytics is able to achieve virtually 100% accuracy in measuring uninstalls. Localytics Uninstall Tracking works by sending silent push messages to all users on a daily basis and reports an uninstall in cases where the user's device operating system (Android or iOS) indicates the app is no longer available. This enables customers to:

• See how uninstalls are trending over time by generating time-series uninstall reports as easy as with any other event
• Understand which behaviors lead to uninstalling the app, providing additional insight into what drives users to disengage
• Target a winback email or Facebook remarketing campaign to uninstalled users in an effort to draw them back to the app

To learn more, visit Localytics.com.

About Localytics
Localytics is a leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at Localytics.com.

Contact: Alex Ingram, [email protected], (781) 966-4100

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SOURCE Localytics

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