Local Media Execs to Examine New Platforms and Revenue Opportunities at BIA/Kelsey's Digital Strategies for Broadcasting 2010, May 17-19

CHANTILLY, Va., April 6 /PRNewswire/ -- In its recently released 2010 U.S. Local Media Annual Forecast (2009-2014), BIA/Kelsey (www.bia.com and www.kelseygroup.com) forecast local advertising revenues for television and radio to grow at a 2.8 percent compound annual growth rate (CAGR) through 2014, compared with a 17.8 percent CAGR for digital media during the same period. The continuing shift toward digital media serves as the backdrop for BIA/Kelsey's upcoming Digital Strategies for Broadcasting 2010 (www.kelseygroup.com/DSB2010) conference, which takes place May 17-19 at the Hyatt Regency on the Hudson, Jersey City, New Jersey, across the river from Manhattan. This event brings together senior broadcast executives and top digital media experts to examine new platforms and revenue opportunities in local television and radio.

"The rules may have changed in the local broadcast business, as audiences and advertisers have shifted dramatically toward greater use of digital, social and mobile media platforms," said Rick Ducey, chief strategy officer and program director, Digital Strategies for Broadcasting, BIA/Kelsey. "But the game remains the same -- consumers continue to access local media, online and offline, for buying decisions and other local information. At Digital Strategies for Broadcasting, we'll examine how broadcast media are successfully evolving and developing multiplatform revenue strategies and partnerships across traditional media boundaries."

Digital Strategies for Broadcasting is BIA/Kelsey's annual conference focused on the latest developments and trends for enhancing the traditional media business. The program will feature more than 40 influential executives from across the local broadcast, digital media and advertising space, including six keynote presentations by Colleen Brown, president and CEO, Fisher Communications; Jeff Haley, president and CEO, Radio Advertising Bureau (RAB); Steve Lanzano, president, Television Bureau of Advertising (TVB); Marci Ryvicker, vice president, equity research, Wachovia Capital Markets; Neal Schore, president and CEO, Triton Media Group; and Jeff Smulyan, CEO, Emmis Communications.

The first day of the conference will offer an intensive drill down on cross-platform approaches for local TV and radio, featuring insights from event partners RAB and TVB. Days 2 and 3 will include sessions covering a range of topics, from social media and mobile apps to HD, 3D and retransmission, in sessions such as:

• New Platforms, New Revenues: Making It Happen
• Broadcasting, Internet and Mobile -- What's Working?
• Consumer and Social Trends Impacting the Media Business
• Growing and Selling Audiences Cross Platform
• Making Cross-Platform Deals and Partnerships
• New Ad Revenues for New Times: Move TV Content Online and Monetize It Fast!

Conference sponsors and partners include Association of Directory Publishers (ADP), Great Outdoor Network (GON), International Classified Media Association (ICMA), Localeze, National Association of Broadcasters (NAB), NetNewsCheck, Radio Advertising Bureau (RAB), Television Bureau of Advertising (TVB) and Yellow Pages Association (YPA). For more information, visit www.kelseygroup.com/DSB2010.  

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at www.bia.com and www.kelseygroup.com. The company's blogs are located at http://blog.bia.com/bia/ and http://blog.kelseygroup.com/, and it can be found on Twitter through http://twitter.com/BIAKelsey.

SOURCE BIA/Kelsey

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