Local Media Consortium Partners with Yahoo

Yahoo's advertising platforms and services now available to thousands of local media publishers and their advertisers

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Aug 19, 2014, 09:00 ET

SUNNYVALE, Calif., Aug. 19, 2014 /PRNewswire/ -- The Local Media Consortium, a nationwide alliance of leading local media outlets, today announced an agreement with Yahoo to provide innovative digital ad solutions to local media companies and their advertisers. Through this agreement, local marketers and agencies will gain access to Yahoo's display and native advertising offerings as well its ad platforms including the Yahoo Ad Exchange.

Together, Yahoo and the Local Media Consortium will provide advertisers with an effective way to reach premium local audiences to meet their campaign objectives and deliver greater value for publishers. The Local Media Consortium represents more than 50 local media companies in top markets across the United States and Puerto Rico. Now all member companies can easily leverage Yahoo's extensive suite of advertising tools to help them increase revenue. Yahoo will benefit from the Local Media Consortium members' local sales relationships and expertise.

"Yahoo can help drive results for local advertisers and publishers with a unique, unified approach to digital advertising that helps them bring together powerful tools including display and native advertising effectively," said Eric Aledort, Head of Media, Global Partnerships at Yahoo. "We're thrilled to help more local advertisers build integrated, cross-channel campaigns that engage their audiences and deliver impact."

The Local Media Consortium has an audience footprint of more than 450 monthly million unique visitors to online media outlets. Local Media Consortium member companies serve more than 4.4 billion monthly page views and more than 156 billion yearly advertising impressions.

"We're pleased to continue our successful partnership with Yahoo," said Christian A. Hendricks, Chair of the Local Media Consortium's Executive Committee and Vice President, Interactive Media for The McClatchy Company. "In our initial collaboration, Yahoo and Local Media Consortium members generated significant value and we believe this renewed agreement will create even more."

About the Local Media Consortium

Local Media Consortium members are: A.H. Belo, The Bakersfield Californian, Ballantine Communications, BH Media Group, Boston Globe Media Partners, The Buffalo News, Calkins Media, Columbian Publishing Company, Cooke North Carolina Publications, Cox Media Group, The Day Publishing Company, Deseret Digital Media, Digital First Media, The Dispatch Printing Company, Evening Post Industries, Freedom Communications, GateHouse Media, The Gazette Company, Halifax Media Group, Harris Enterprises, Hearst Newspapers, Herald Interactive, KTBS, Lee Enterprises, Maine Today Media, The McClatchy Company, Morris Communications, Newsday, New York Daily News, The Nutting Company, The Oklahoma Publishing Company, Paddock Publications, Paxton Media, Randall Family, Sandusky Newspaper Group, The San Diego Union-Tribune, Scripps, The Seattle Times, Shaw Family Holdings, Sonoma Media Investments, Star Tribune Media Company, Swift Communications, Sun-Times Media, Tampa Media Group, Tennessee Valley Printing Company, Times Publishing Company, Times-Shamrock Communications, Trib Total Media, WEHCO Media and Wrapports Productions.

The media outlets represented by the Local Media Consortium include major market daily newspapers and leading local television stations such as The Atlanta Journal-Constitution, The Boston Globe, Boston Herald, Chicago Sun-Times, The Dallas Morning News, Houston Chronicle, The (Jacksonville) Florida Times-Union, The Kansas City Star, The (Memphis) Commercial Appeal, Miami Herald, Omaha World-Herald, Orange County Register, The Sacramento Bee, San Francisco Chronicle, San Jose Mercury News, (Minneapolis) Star Tribune, St. Louis Post-Dispatch, The Tampa Tribune, WMAR, Channel 2, Baltimore; WXYZ, Channel 7, Detroit; WRTV, Channel 6, Indianapolis; WFTV, Channel 9, Orlando; KNX-TV, Channel 15, Phoenix; and KIRO-TV Channel 7, Seattle.