Local Marketing Tips for Small Businesses

NEW YORK, July 27, 2016 /PRNewswire/ -- With the continuing evolution of the digital landscape, small business owners are oftentimes overwhelmed with how they should dedicate their marketing efforts and budgets. When marketing campaigns are initially planned, many local marketing tactics are often overlooked in order to focus on the latest and greatest marketing trend.

Recognizing the importance of local marketing and the role it can play with your business is only the first step. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts should be prioritized. To strengthen these efforts, consider the following:

1. Get listed.  Ensure your business is listed in all relative directories such as Google Maps, Yellowpages.com and Local.com so that your business gets found on local search results. You'll also need to monitor these sites to correct mistakes and control your presence.
2. Website.  With modern consumers expecting brands to be online, building a business website enables you to reach a wider customer base and helps to establish credibility in the marketplace.  Having a well-designed website can be an effective way to compete with larger brands in your industry and doesn't need to break your budget either.

For further discussion on the remaining local marketing tips, read the latest article posted to PR Newswire's Small Business PR Toolkit here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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Amanda Eldridge
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