Local Greeting Card Aisle just Got Awesome with justWink™

Card line, smart phone app, and website offer ultimate choice on how to connect

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Jun 29, 2012, 09:17 ET

CLEVELAND, June 29, 2012 /PRNewswire/ -- When justWink™ was launched last summer by American Greetings Corporation (NYSE: AM), the awesome card line and corresponding smart phone app introduced consumers to the ultimate choice on how to connect with friends and family. Whether purchasing a card in their favorite store, sending a friend a funny note while waiting in line for coffee, or creating and mailing a birthday card from an iPhone, justWink has offered always-awesome cards that work for every who, what, and when in life. And now justWink has expanded with even more fresh designs now available in retailers nationwide.

The new collection of paper cards has filled the greeting card aisle with bold colors, adorable illustrations, and witty copy for every occasion from birthdays and anniversaries to weddings and babies and everything in between. The combination of whimsical unicorns, sweater-wearing cats, and (of course) bacon with realistic, yet playful messages create an unexpected experience for both the sender and the lucky recipient.

Each card has a QR code and URL on the back that directs consumers to a free justWink app for iPhone and Android phones. Through this app, users can send digital cards via text, email or Facebook. iPhone users can also select a "real mail" option, which allows them to send a personalized card to a friend's mailbox for $2.99. In addition, digital cards can be created and sent for free through the justWink website or through the NOOK version of the app.

With more than one million downloads to date, the app has gained popularity and loyalty among its users by continuing to add fresh seasonal content, fun everyday cards to send on the go, and just about every other occasion one could wish for. Priceless personalization features like the ability to add signatures and photos as well as Facebook-powered birthday reminders add to the socially-savvy app.

"We know our consumers love having really clever, super cute cards at their fingertips and we're excited to bring a new collection of paper cards into the stores where they're already shopping so that they can experience all of the glitter and whimsy firsthand," says Kelly Ricker, justWink brand manager and executive director of product development. "Between the cards, the app and the website, we've made it easy and fun to send friends the freshest content anywhere, anytime."

The new collection of justWink cards can be found at participating drug chains, grocery stores and mass retailers nationwide. In addition, the justWink app can be downloaded for free from the Android Market, iTunes App Store, and NOOK app store giving users 24/7 access to the complete and growing collection of more than 350 cards. For more information, visit www.just-wink.com or www.facebook.com/justwink.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation